A new guide from Merritt Group says PR professionals need to retool their strategies if they are looking to effectively communicate the business value of 5G.
The guide predicts that 5G’s ability to support large volumes of data will lead to major growth, citing studies that say it could drive up to $12.3 trillion in revenue across a range of industries.
It stresses the importance of focusing on the technologies most closely identified with 5G, such as IoT (internet of things), big data and edge computing, which brings computation and data storage closer to the location where they are needed.
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In addition, communicators are encouraged to focus on the applications that 5G can enable across such market sectors as manufacturing, healthcare and retail.
According to the report, strategies for effectively getting the message across to audience about 5G include thought leadership, relying on analysts and expert to validate messaging, and paying close attention to any data that is gathered.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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