Medicine Mama

Ink & Roses has been named public relations agency of record for Medicine Mama’s Apothecary, which currently encompasses two brands, Sweet Bee Magic and Vmagic. The agency will lead earned media outreach and content creation to drive brand and product awareness, manage influencer relations, and spearhead future product launches. Sweet BeeMagic is a pure, natural, organic skincare brand, and Vmagic is a feminine care brand that offers products that are 100 percent natural. “As a radiation oncologist, I was interested in a firm that understood beauty, wellness and medicine to help us communicate how our products can heal compromised skin and address the most sensitive areas of a woman’s body,” said Medicine Mama’s Apothecary CEO Dr. Clare Bertucio.


Agency Ten22 has added web-based revenue cycle software company Vispa to its healthcare IT customer roster. The agency will be leading media relations, public relations, press releases, articles and blog services for the company. Agency Ten22 has already secured media placements for Vispa with trade outlets including HealthLeaders, HFMA and HIMSS Healthcare IT News. Vispa, which helps hospitals and health systems boost revenue, features a quick implementation and moment-by-moment metrics that give insights into staff performance.


rbb Communications has been named North American agency of record for Neste, a Finland-based company that produces renewable diesel and sustainable aviation fuel. The agency, which has been working with the company since January, will focus on establishing it as an industry leader dedicated to cultivating a healthier planet. Neste, which says its products are aimed at reducing climate emissions, has ambitious targets to invest and grow in North America. Neste US communications manager Theodore Rolfvondenbaumen said that rbb’s “strong track record of masterfully produced and meaningful thought-leadership campaigns,” was a key factor in its selection.