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Ink & Roses has been named public relations agency of record for Medicine Mama’s Apothecary, which currently encompasses two brands, Sweet Bee Magic and Vmagic. The agency will lead earned media outreach and content creation to drive brand and product awareness, manage influencer relations, and spearhead future product launches. Sweet BeeMagic is a pure, natural, organic skincare brand, and Vmagic is a feminine care brand that offers products that are 100 percent natural. “As a radiation oncologist, I was interested in a firm that understood beauty, wellness and medicine to help us communicate how our products can heal compromised skin and address the most sensitive areas of a woman’s body,” said Medicine Mama’s Apothecary CEO Dr. Clare Bertucio.
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Agency Ten22 has added web-based revenue cycle software company Vispa to its healthcare IT customer roster. The agency will be leading media relations, public relations, press releases, articles and blog services for the company. Agency Ten22 has already secured media placements for Vispa with trade outlets including HealthLeaders, HFMA and HIMSS Healthcare IT News. Vispa, which helps hospitals and health systems boost revenue, features a quick implementation and moment-by-moment metrics that give insights into staff performance.
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rbb Communications has been named North American agency of record for Neste, a Finland-based company that produces renewable diesel and sustainable aviation fuel. The agency, which has been working with the company since January, will focus on establishing it as an industry leader dedicated to cultivating a healthier planet. Neste, which says its products are aimed at reducing climate emissions, has ambitious targets to invest and grow in North America. Neste US communications manager Theodore Rolfvondenbaumen said that rbb’s “strong track record of masterfully produced and meaningful thought-leadership campaigns,” was a key factor in its selection.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
