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Ink & Roses has been named public relations agency of record for Medicine Mama’s Apothecary, which currently encompasses two brands, Sweet Bee Magic and Vmagic. The agency will lead earned media outreach and content creation to drive brand and product awareness, manage influencer relations, and spearhead future product launches. Sweet BeeMagic is a pure, natural, organic skincare brand, and Vmagic is a feminine care brand that offers products that are 100 percent natural. “As a radiation oncologist, I was interested in a firm that understood beauty, wellness and medicine to help us communicate how our products can heal compromised skin and address the most sensitive areas of a woman’s body,” said Medicine Mama’s Apothecary CEO Dr. Clare Bertucio.
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Agency Ten22 has added web-based revenue cycle software company Vispa to its healthcare IT customer roster. The agency will be leading media relations, public relations, press releases, articles and blog services for the company. Agency Ten22 has already secured media placements for Vispa with trade outlets including HealthLeaders, HFMA and HIMSS Healthcare IT News. Vispa, which helps hospitals and health systems boost revenue, features a quick implementation and moment-by-moment metrics that give insights into staff performance.
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rbb Communications has been named North American agency of record for Neste, a Finland-based company that produces renewable diesel and sustainable aviation fuel. The agency, which has been working with the company since January, will focus on establishing it as an industry leader dedicated to cultivating a healthier planet. Neste, which says its products are aimed at reducing climate emissions, has ambitious targets to invest and grow in North America. Neste US communications manager Theodore Rolfvondenbaumen said that rbb’s “strong track record of masterfully produced and meaningful thought-leadership campaigns,” was a key factor in its selection.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
