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Ink & Roses has been named public relations agency of record for Medicine Mama’s Apothecary, which currently encompasses two brands, Sweet Bee Magic and Vmagic. The agency will lead earned media outreach and content creation to drive brand and product awareness, manage influencer relations, and spearhead future product launches. Sweet BeeMagic is a pure, natural, organic skincare brand, and Vmagic is a feminine care brand that offers products that are 100 percent natural. “As a radiation oncologist, I was interested in a firm that understood beauty, wellness and medicine to help us communicate how our products can heal compromised skin and address the most sensitive areas of a woman’s body,” said Medicine Mama’s Apothecary CEO Dr. Clare Bertucio.
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Agency Ten22 has added web-based revenue cycle software company Vispa to its healthcare IT customer roster. The agency will be leading media relations, public relations, press releases, articles and blog services for the company. Agency Ten22 has already secured media placements for Vispa with trade outlets including HealthLeaders, HFMA and HIMSS Healthcare IT News. Vispa, which helps hospitals and health systems boost revenue, features a quick implementation and moment-by-moment metrics that give insights into staff performance.
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rbb Communications has been named North American agency of record for Neste, a Finland-based company that produces renewable diesel and sustainable aviation fuel. The agency, which has been working with the company since January, will focus on establishing it as an industry leader dedicated to cultivating a healthier planet. Neste, which says its products are aimed at reducing climate emissions, has ambitious targets to invest and grow in North America. Neste US communications manager Theodore Rolfvondenbaumen said that rbb’s “strong track record of masterfully produced and meaningful thought-leadership campaigns,” was a key factor in its selection.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
