 |
APCO Worldwide has entered into a critical event management brand reputation and crisis management partnership with global CEM company Everbridge. The alliance offers APCO and its clients the opportunity to tap into Everbridge’s established data system to raise awareness about various potential threats endangering clients—including natural disasters, cybersecurity incidents, terrorist attacks and others. The Everbridge platform reaches over 550 million people through public warning system deployments in countries around the world, as well as in municipalities, counties and cities within 49 U.S. states and all of Canada’s provinces. “Our partnership extends Everbridge’s powerful technology platform with APCO’s expertise to dramatically mitigate reputational risk before, during and after a crisis,” said APCO Worldwide founder and executive chairman Margery Kraus.
 |
Durée & Company has launched CannabisMarketingPR.com, cannabis- and hemp-focused website. In addition to providing visitors with information about Durée & Company’s services in PR and marketing, crisis prevention, digital and affiliate marketing, and influencer relations, the site features blogs about the cannabis and hemp/CBD industries. The agency, with offices in Fort Lauderdale and Aspen, has been working with full-spectrum hemp and CBD brands, processing facilities, trade associations, dispensary owners, farmers, growers, cannabis cultivators, third-party laboratories and other startups. Its current client roster in the hemp and CBD space includes ACS Laboratory, Veritas Farms, Bluma Wellness/One Plant, Natural Life Franchise Corp., Florida Hemp Council, Tanasi and GreenWay Herbal Products.
 |
Trysail Strategies, a crisis communication, issues management and public affairs strategy firm, has been launched by Adam Croglia, who was previously a senior counselor at Mower. The agency, with offices in Buffalo, Albany and Washington, DC, provides such services as grassroots outreach, coalition building, reputation assessment and monitoring, executive positioning and speechwriting. Its client roster includes the National Association for Family, School and Community Engagement and the U.S. Census Bureau. Trysail is also offering free services to small businesses in Western New York that are working to engage customers, audiences and stakeholders as they reopen.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
