APCO Worldwide has entered into a critical event management brand reputation and crisis management partnership with global CEM company Everbridge. The alliance offers APCO and its clients the opportunity to tap into Everbridge’s established data system to raise awareness about various potential threats endangering clients—including natural disasters, cybersecurity incidents, terrorist attacks and others. The Everbridge platform reaches over 550 million people through public warning system deployments in countries around the world, as well as in municipalities, counties and cities within 49 U.S. states and all of Canada’s provinces. “Our partnership extends Everbridge’s powerful technology platform with APCO’s expertise to dramatically mitigate reputational risk before, during and after a crisis,” said APCO Worldwide founder and executive chairman Margery Kraus.
Durée & Company has launched CannabisMarketingPR.com, cannabis- and hemp-focused website. In addition to providing visitors with information about Durée & Company’s services in PR and marketing, crisis prevention, digital and affiliate marketing, and influencer relations, the site features blogs about the cannabis and hemp/CBD industries. The agency, with offices in Fort Lauderdale and Aspen, has been working with full-spectrum hemp and CBD brands, processing facilities, trade associations, dispensary owners, farmers, growers, cannabis cultivators, third-party laboratories and other startups. Its current client roster in the hemp and CBD space includes ACS Laboratory, Veritas Farms, Bluma Wellness/One Plant, Natural Life Franchise Corp., Florida Hemp Council, Tanasi and GreenWay Herbal Products.
Trysail Strategies, a crisis communication, issues management and public affairs strategy firm, has been launched by Adam Croglia, who was previously a senior counselor at Mower. The agency, with offices in Buffalo, Albany and Washington, DC, provides such services as grassroots outreach, coalition building, reputation assessment and monitoring, executive positioning and speechwriting. Its client roster includes the National Association for Family, School and Community Engagement and the U.S. Census Bureau. Trysail is also offering free services to small businesses in Western New York that are working to engage customers, audiences and stakeholders as they reopen.