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APCO Worldwide has entered into a critical event management brand reputation and crisis management partnership with global CEM company Everbridge. The alliance offers APCO and its clients the opportunity to tap into Everbridge’s established data system to raise awareness about various potential threats endangering clients—including natural disasters, cybersecurity incidents, terrorist attacks and others. The Everbridge platform reaches over 550 million people through public warning system deployments in countries around the world, as well as in municipalities, counties and cities within 49 U.S. states and all of Canada’s provinces. “Our partnership extends Everbridge’s powerful technology platform with APCO’s expertise to dramatically mitigate reputational risk before, during and after a crisis,” said APCO Worldwide founder and executive chairman Margery Kraus.
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Durée & Company has launched CannabisMarketingPR.com, cannabis- and hemp-focused website. In addition to providing visitors with information about Durée & Company’s services in PR and marketing, crisis prevention, digital and affiliate marketing, and influencer relations, the site features blogs about the cannabis and hemp/CBD industries. The agency, with offices in Fort Lauderdale and Aspen, has been working with full-spectrum hemp and CBD brands, processing facilities, trade associations, dispensary owners, farmers, growers, cannabis cultivators, third-party laboratories and other startups. Its current client roster in the hemp and CBD space includes ACS Laboratory, Veritas Farms, Bluma Wellness/One Plant, Natural Life Franchise Corp., Florida Hemp Council, Tanasi and GreenWay Herbal Products.
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Trysail Strategies, a crisis communication, issues management and public affairs strategy firm, has been launched by Adam Croglia, who was previously a senior counselor at Mower. The agency, with offices in Buffalo, Albany and Washington, DC, provides such services as grassroots outreach, coalition building, reputation assessment and monitoring, executive positioning and speechwriting. Its client roster includes the National Association for Family, School and Community Engagement and the U.S. Census Bureau. Trysail is also offering free services to small businesses in Western New York that are working to engage customers, audiences and stakeholders as they reopen.
PAN launches a B2B web services offering... Strata, a women- and LGBTQ-owned shop with deep tech B2B experience, launches....Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, and Philadelphia, opens in Albuquerque.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
