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Champion Management Group has been named public relations agency of record for JINYA Ramen Bar. Champion’s scope of work for the client includes consumer and franchise-development public relations, local store marketing and new restaurant openings. The agency will also provide brand support through targeted local marketing campaigns as well as generating coverage at the local and national level. JINYA Ramen Bar has 32 restaurants in the United States and two in Canada with multiple new locations in the pipeline. Champion’s client roster in the foodservice space also includes Corner Bakery Cafe, Dickey’s Barbecue Pit, Dog Haus, and Fazoli’s.
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CRC, Inc. (Cindy Riccio Communications) has been selected as agency of record to help launch The Avant Guard, a sustainable fashion mask brand for men and women, in the US. The launch and PR program is in partnership with London-based Task PR, which will handle the brand’s debut in the UK. The company says its mask has antiviral, antimicrobial and antibacterial properties, as well as offering UV protection and moisture management. The Avant Guard pledges to donate $2 from the sale of each mask to Doctors without Borders.
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Otto & Friends is PR & social agency for Lordstown Motors, which is introducing an all-electric pick-up truck, Endurance. Lordstown, which announced that it was going public on Aug. 3, recently released a video showing the truck at work. When Lordstown launched in November 2019, they said they planned to build 20,000 Endurance trucks in 2021. They now say that they have received preorders and letters of intent that fulfill that goal. Otto & Friends’ client roster also includes the American Theatre Wing, Franklin D. Roosevelt Four Freedoms Park and Marriott International.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
