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Champion Management Group has been named public relations agency of record for JINYA Ramen Bar. Champion’s scope of work for the client includes consumer and franchise-development public relations, local store marketing and new restaurant openings. The agency will also provide brand support through targeted local marketing campaigns as well as generating coverage at the local and national level. JINYA Ramen Bar has 32 restaurants in the United States and two in Canada with multiple new locations in the pipeline. Champion’s client roster in the foodservice space also includes Corner Bakery Cafe, Dickey’s Barbecue Pit, Dog Haus, and Fazoli’s.
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CRC, Inc. (Cindy Riccio Communications) has been selected as agency of record to help launch The Avant Guard, a sustainable fashion mask brand for men and women, in the US. The launch and PR program is in partnership with London-based Task PR, which will handle the brand’s debut in the UK. The company says its mask has antiviral, antimicrobial and antibacterial properties, as well as offering UV protection and moisture management. The Avant Guard pledges to donate $2 from the sale of each mask to Doctors without Borders.
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Otto & Friends is PR & social agency for Lordstown Motors, which is introducing an all-electric pick-up truck, Endurance. Lordstown, which announced that it was going public on Aug. 3, recently released a video showing the truck at work. When Lordstown launched in November 2019, they said they planned to build 20,000 Endurance trucks in 2021. They now say that they have received preorders and letters of intent that fulfill that goal. Otto & Friends’ client roster also includes the American Theatre Wing, Franklin D. Roosevelt Four Freedoms Park and Marriott International.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
