Champion Management Group has been named public relations agency of record for JINYA Ramen Bar. Champion’s scope of work for the client includes consumer and franchise-development public relations, local store marketing and new restaurant openings. The agency will also provide brand support through targeted local marketing campaigns as well as generating coverage at the local and national level. JINYA Ramen Bar has 32 restaurants in the United States and two in Canada with multiple new locations in the pipeline. Champion’s client roster in the foodservice space also includes Corner Bakery Cafe, Dickey’s Barbecue Pit, Dog Haus, and Fazoli’s.
CRC, Inc. (Cindy Riccio Communications) has been selected as agency of record to help launch The Avant Guard, a sustainable fashion mask brand for men and women, in the US. The launch and PR program is in partnership with London-based Task PR, which will handle the brand’s debut in the UK. The company says its mask has antiviral, antimicrobial and antibacterial properties, as well as offering UV protection and moisture management. The Avant Guard pledges to donate $2 from the sale of each mask to Doctors without Borders.
Otto & Friends is PR & social agency for Lordstown Motors, which is introducing an all-electric pick-up truck, Endurance. Lordstown, which announced that it was going public on Aug. 3, recently released a video showing the truck at work. When Lordstown launched in November 2019, they said they planned to build 20,000 Endurance trucks in 2021. They now say that they have received preorders and letters of intent that fulfill that goal. Otto & Friends’ client roster also includes the American Theatre Wing, Franklin D. Roosevelt Four Freedoms Park and Marriott International.