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Champion Management Group has been named public relations agency of record for JINYA Ramen Bar. Champion’s scope of work for the client includes consumer and franchise-development public relations, local store marketing and new restaurant openings. The agency will also provide brand support through targeted local marketing campaigns as well as generating coverage at the local and national level. JINYA Ramen Bar has 32 restaurants in the United States and two in Canada with multiple new locations in the pipeline. Champion’s client roster in the foodservice space also includes Corner Bakery Cafe, Dickey’s Barbecue Pit, Dog Haus, and Fazoli’s.
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CRC, Inc. (Cindy Riccio Communications) has been selected as agency of record to help launch The Avant Guard, a sustainable fashion mask brand for men and women, in the US. The launch and PR program is in partnership with London-based Task PR, which will handle the brand’s debut in the UK. The company says its mask has antiviral, antimicrobial and antibacterial properties, as well as offering UV protection and moisture management. The Avant Guard pledges to donate $2 from the sale of each mask to Doctors without Borders.
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Otto & Friends is PR & social agency for Lordstown Motors, which is introducing an all-electric pick-up truck, Endurance. Lordstown, which announced that it was going public on Aug. 3, recently released a video showing the truck at work. When Lordstown launched in November 2019, they said they planned to build 20,000 Endurance trucks in 2021. They now say that they have received preorders and letters of intent that fulfill that goal. Otto & Friends’ client roster also includes the American Theatre Wing, Franklin D. Roosevelt Four Freedoms Park and Marriott International.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
