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The Embassy of Japan has hired Seven Letter for media outreach and a digital advertising campaign to promote tourism and raise public awareness of the country's health initiatives to counter the COVID-19 pandemic.
Japan has fared much better than other nations in containing COVID-19, though infections are on the rise, according to the Aug. 5 Japan Times.
Despite an aging population, Japan has registered a low death rate from the virus. Johns Hopkins University reports Japan has a 0.8 ratio of deaths per 100K population from the virus, compared to 65.7 in the UK and 38.6 in the US.
The country has more than 46K confirmed COVID-19 cases and 1,028 deaths.
Seven Letter’s contract with Japan began Aug 1 and runs through February.
It receives a $40K monthly retainer for the effort, along with a $200K budget for four two-week digital ad campaigns.
Moran Global Strategies has signed a six-month $240K agreement with Uganda to enhance its political and economic ties with the US.
APCO has signed on to provide strategic communications, media relations and stakeholder engagement to promote the culture of Uzbekistan.
Corcoran Partners has agreed to perform a “turnkey political communication, public relations, and strategic advisory campaign” on behalf of Abdullah Al-Lafi, Deputy President of the Libyan Presidential Council.
BGR Government Affairs is providing lobbying and PR services in the US for the Korea Nuclear Association for International Cooperation.
Florida’s Sniper Advertising Services has an oral agreement to provide digital and social media services for Israel.
