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The Embassy of Japan has hired Seven Letter for media outreach and a digital advertising campaign to promote tourism and raise public awareness of the country's health initiatives to counter the COVID-19 pandemic.
Japan has fared much better than other nations in containing COVID-19, though infections are on the rise, according to the Aug. 5 Japan Times.
Despite an aging population, Japan has registered a low death rate from the virus. Johns Hopkins University reports Japan has a 0.8 ratio of deaths per 100K population from the virus, compared to 65.7 in the UK and 38.6 in the US.
The country has more than 46K confirmed COVID-19 cases and 1,028 deaths.
Seven Letter’s contract with Japan began Aug 1 and runs through February.
It receives a $40K monthly retainer for the effort, along with a $200K budget for four two-week digital ad campaigns.
Development Counsellors International has landed the Tourism Authority of Thailand as a tourism and business event destination account.
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
