Glover Park Group has hired Andréa Richardson as a senior vice president. Richardson comes to GPG from Hilton, where she was the senior director of multicultural & diversity engagement for the company’s corporate communications and global affairs team. Richardson was previously the senior program manager at MarketBridge, Inc., a digital marketing agency based in Bethesda, MD, and has served as senior marketing manager at Crain Communications. In her new position, she will work in GPG’s strategic communications division, providing crisis, strategic and corporate communications counsel. “Andréa’s deep expertise in marketing, crisis and policy communications, and diversity & inclusion initiatives makes her a powerful addition to the GPG team,” said Jennifer Loven, managing director and head of GPG’s strategic communications division.
Interactive fitness platform Peloton has named Dara Treseder senior vice president, head of global marketing and communications, effective Aug. 18. Treseder comes to Peloton from information technology company Carbon, where she was chief marketing officer. Previously, she worked at GE as chief marketing officer of GE Business Innovations and GE Ventures, and at Apple as global head of demand generation for FileMaker. In her new position, Treseder will oversee brand marketing, consumer insights, communications and creative. “Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton,” said Peloton president William Lynch.
Pinkston, a Washington, DC-based strategic communications consultancy, is bringing on Mark Reddy as a vice president. Reddy previously served as senior vice president of brand and communications at World Relief and executive director of The Justice Conference. At Pinkston, he will lead a team of strategists, designers and writers in creating and implementing strategic communications campaigns as well as growing Pinkston's presence in the Chicago region. "As clients in every industry seek to use their platforms to promote equality and fuel social progress, Mark's expertise will be invaluable," said Pinkston partner David Fouse.