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| Andréa Richardson |
Glover Park Group has hired Andréa Richardson as a senior vice president. Richardson comes to GPG from Hilton, where she was the senior director of multicultural & diversity engagement for the company’s corporate communications and global affairs team. Richardson was previously the senior program manager at MarketBridge, Inc., a digital marketing agency based in Bethesda, MD, and has served as senior marketing manager at Crain Communications. In her new position, she will work in GPG’s strategic communications division, providing crisis, strategic and corporate communications counsel. “Andréa’s deep expertise in marketing, crisis and policy communications, and diversity & inclusion initiatives makes her a powerful addition to the GPG team,” said Jennifer Loven, managing director and head of GPG’s strategic communications division.
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| Dara Treseder |
Interactive fitness platform Peloton has named Dara Treseder senior vice president, head of global marketing and communications, effective Aug. 18. Treseder comes to Peloton from information technology company Carbon, where she was chief marketing officer. Previously, she worked at GE as chief marketing officer of GE Business Innovations and GE Ventures, and at Apple as global head of demand generation for FileMaker. In her new position, Treseder will oversee brand marketing, consumer insights, communications and creative. “Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton,” said Peloton president William Lynch.
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| Mark Reddy |
Pinkston, a Washington, DC-based strategic communications consultancy, is bringing on Mark Reddy as a vice president. Reddy previously served as senior vice president of brand and communications at World Relief and executive director of The Justice Conference. At Pinkston, he will lead a team of strategists, designers and writers in creating and implementing strategic communications campaigns as well as growing Pinkston's presence in the Chicago region. "As clients in every industry seek to use their platforms to promote equality and fuel social progress, Mark's expertise will be invaluable," said Pinkston partner David Fouse.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
