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| Michael Petruzzello |
Qorvis Communications, a Washington, DC-based strategic communications agency with a client roster that includes Saudi Arabia, CDC, the British Embassy and AAMCO, will celebrate its 20th anniversary on Aug. 10. Founded by Michael Petruzzello in 2000, the firm became part of the Publicis Groupe in 2014. It provides clients with services including issue advocacy, crisis & issue management, media training and research & polling. “During a time when it is easy to feel isolated, we feel very fortunate to be able to remain connected and celebrate this milestone as a team. The success of the past two decades would not have been possible if it weren’t for our loyal clients, our friends in the media, and our brilliant team members,” said Petruzzello.
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United Minds, a Weber Shandwick consultancy, has launched (Re)Boot Camp, a “re-onboarding” program that employs virtual events, workplace walkthroughs and customized training modules to prepare an organization’s team for the new ways of working made necessary by the COVID-19 pandemic. Among the topics covered are: familiarizing employees with changes in strategic direction, introducing new operational protocols for those returning to the workplace, re-skilling managers to handle new responsibilities, helping hybrid (on-site and remote) teams learn how to work together effectively and modeling new employee behaviors. "By bringing together all of the 'day one' work—across facilities, operations, HR, communications and strategy—into one single, seamless program, (Re)Boot Camp helps employees more easily absorb all of the upcoming change and make the critical pivot from the past to the future," said United Minds executive vice president Sarah Clayton.
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Propulsion PR has launched a vegan/plant-based team, intended to align with the firm's commitment to representing businesses that work to reduce environmental risks and aim for sustainable growth. PR services that Propulsion will offer to vegan clients include messaging and positioning, media relations, initial public offering media strategy, market expansion and visibility campaigns, content creation, sponsorships and partnerships, event planning, digital media, thought leadership and speaking opportunities. Propulsion says the launch is in response to a continuing plant-based food boom and an increase in demand for vegan. Propulsion PR's founder, Lucas Seiler, has been vegan for several years and does not publicize non-vegan products in the food and beverage space.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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