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| Michael Petruzzello |
Qorvis Communications, a Washington, DC-based strategic communications agency with a client roster that includes Saudi Arabia, CDC, the British Embassy and AAMCO, will celebrate its 20th anniversary on Aug. 10. Founded by Michael Petruzzello in 2000, the firm became part of the Publicis Groupe in 2014. It provides clients with services including issue advocacy, crisis & issue management, media training and research & polling. “During a time when it is easy to feel isolated, we feel very fortunate to be able to remain connected and celebrate this milestone as a team. The success of the past two decades would not have been possible if it weren’t for our loyal clients, our friends in the media, and our brilliant team members,” said Petruzzello.
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United Minds, a Weber Shandwick consultancy, has launched (Re)Boot Camp, a “re-onboarding” program that employs virtual events, workplace walkthroughs and customized training modules to prepare an organization’s team for the new ways of working made necessary by the COVID-19 pandemic. Among the topics covered are: familiarizing employees with changes in strategic direction, introducing new operational protocols for those returning to the workplace, re-skilling managers to handle new responsibilities, helping hybrid (on-site and remote) teams learn how to work together effectively and modeling new employee behaviors. "By bringing together all of the 'day one' work—across facilities, operations, HR, communications and strategy—into one single, seamless program, (Re)Boot Camp helps employees more easily absorb all of the upcoming change and make the critical pivot from the past to the future," said United Minds executive vice president Sarah Clayton.
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Propulsion PR has launched a vegan/plant-based team, intended to align with the firm's commitment to representing businesses that work to reduce environmental risks and aim for sustainable growth. PR services that Propulsion will offer to vegan clients include messaging and positioning, media relations, initial public offering media strategy, market expansion and visibility campaigns, content creation, sponsorships and partnerships, event planning, digital media, thought leadership and speaking opportunities. Propulsion says the launch is in response to a continuing plant-based food boom and an increase in demand for vegan. Propulsion PR's founder, Lucas Seiler, has been vegan for several years and does not publicize non-vegan products in the food and beverage space.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
