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| Deshundra Jefferson |
Credit Union National Association has appointed Deshundra Jefferson as chief communications officer. Jefferson served as traveling press secretary for the presidential campaign of former Massachusetts Governor Deval Patrick. She was previously a principal at The Raben Group, a director at kglobal and Southern regional communications director for the Democratic National Committee. At CUNA, Jefferson will be responsible for developing and implementing strategies to communicate the value of credit unions to policymakers, the media, and consumers. “Deshundra’s skillset spans across many critical areas of communications that we plan to leverage in taking a holistic approach to our advocacy and credit union engagement,” CUNA Chief Engagement Officer Greg Michlig said.
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| John Buchanan |
LegalZoom, which provides online legal help, has named John Buchanan chief marketing officer. Buchanan joins LegalZoom from the National Football League, where he was senior vice president of marketing strategy and sciences. He previously held senior marketing posts at Electronic Arts, Adobe and Mattel. In his new post, which he will assume at the end of August, Buchanan will work to drive go-to-market strategies for the company’s products and services. “With John’s grasp of marketplace dynamics and experience building global brands, he is ideally suited to lead profitable marketing strategies,” said LegalZoom CEO Dan Wernikoff.
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| Michele Landry |
Tanis Communications has named Michele Landry CEO. Landry, who joined the firm in 2015 and previously served as senior vice president and president, has also taken over as owner. Prior to joining Tanis, she was vice president of corporate communications at Spansion. Tanis has also promoted Amy McDowell to senior account executive, with responsibility for digital marketing, social media, measurement, event management, media relations and content development for clients, Tanis has also recently added Ambiq, Immervision, Winbond and xMEMS to its client roster.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
