Why Be a COVID Health Hero

Sachs Media Group has developed a campaign focused on encouraging students in Florida schools to practice simple behaviors that could stop the spread of COVID-19.

“COVID Health Heroes” includes flyers, posters and social media content featuring multi-ethnic superhero characters demonstrating six superpowers: staying home when sick; washing hands; wearing and cleaning superhero gear, especially masks; coughing into elbows instead of hands; maintaining a six-foot “force field;” and avoiding touching one’s face.

The campaign utilizes two versions of the superheroes – one for younger students and one with more mature styling for middle and high school students.

Sachs donated its work on the campaign to the Leon County Schools, and the campaign will also be offered to other school districts around the state.