dna Communications has named Mike Rosich executive vice president, general manager, New York. Rosich comes to dna, which is part of Interpublic's Constituency Management Group, from Marina Maher Communications, where he served as executive director of creative strategy and storytelling. Before joining MMC, he held positions at Heartbeat Ideas and Rosetta. Rosich has worked across such therapeutic categories as dermatology, women’s health, oncology, vaccination, medical devices and health tech, and has experience in consumer health, corporate communications and consumer goods. In his new role, he will lead strategy and operations for the New York office, reporting to Laura Schoen, chief healthcare officer at CMG and president, Global Healthcare, Weber Shandwick.
PBS Distribution, the home video distribution unit of PBS, has appointed Tonya Harley as vice president of marketing. Harley joins PBS Distribution from BCD Travel, where she was director of strategic marketing. She was previously a senior marketing strategist with business travel management consultancy Advito and served as manager, national advertising at Liberty Mutual Insurance. In her new post, Harley will lead marketing and communications, with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses. “Her ability to create targeted and efficient media plans to drive acquisition across broadcast and digital platforms will support our key primary initiatives perfectly,” said PBS Distribution co-president Andrea Downing.
Buffalo Wild Wings has hired Rita Patel as chief marketing officer, effective Sept. 14. Patel joins the company from Target, where she most recently served as vice president, brand management. She has also held executive marketing positions at MillerCoors, Beam Suntory and Wrigley. “Throughout her career, Rita has been known for her creative and strategic approach to building brands and engaging with consumers, while also demonstrating a strong drive for results,” said Buffalo Wild Wings president Lyle Tick.
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