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| Mike Rosich |
dna Communications has named Mike Rosich executive vice president, general manager, New York. Rosich comes to dna, which is part of Interpublic's Constituency Management Group, from Marina Maher Communications, where he served as executive director of creative strategy and storytelling. Before joining MMC, he held positions at Heartbeat Ideas and Rosetta. Rosich has worked across such therapeutic categories as dermatology, women’s health, oncology, vaccination, medical devices and health tech, and has experience in consumer health, corporate communications and consumer goods. In his new role, he will lead strategy and operations for the New York office, reporting to Laura Schoen, chief healthcare officer at CMG and president, Global Healthcare, Weber Shandwick.
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| Tonya Harley |
PBS Distribution, the home video distribution unit of PBS, has appointed Tonya Harley as vice president of marketing. Harley joins PBS Distribution from BCD Travel, where she was director of strategic marketing. She was previously a senior marketing strategist with business travel management consultancy Advito and served as manager, national advertising at Liberty Mutual Insurance. In her new post, Harley will lead marketing and communications, with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses. “Her ability to create targeted and efficient media plans to drive acquisition across broadcast and digital platforms will support our key primary initiatives perfectly,” said PBS Distribution co-president Andrea Downing.
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| Rita Patel |
Buffalo Wild Wings has hired Rita Patel as chief marketing officer, effective Sept. 14. Patel joins the company from Target, where she most recently served as vice president, brand management. She has also held executive marketing positions at MillerCoors, Beam Suntory and Wrigley. “Throughout her career, Rita has been known for her creative and strategic approach to building brands and engaging with consumers, while also demonstrating a strong drive for results,” said Buffalo Wild Wings president Lyle Tick.
ICR adds Donna F. Anderson to its governance & shareholder advisory practice as senior advisor. She comes to ICR from T. Rowe Price... Troutman Strategies, a government affairs firm that is a subsidiary of legal firm Troutman Pepper Locke, promotes Neftali Partida and Tom Tilton to principal... Hancock Whitney, a Gulfport, MS-based financial services company, brings on Mary Elizabeth Stringer as director of government affairs, a newly created role.
Ballard Strategy Group names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
