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| Mike Rosich |
dna Communications has named Mike Rosich executive vice president, general manager, New York. Rosich comes to dna, which is part of Interpublic's Constituency Management Group, from Marina Maher Communications, where he served as executive director of creative strategy and storytelling. Before joining MMC, he held positions at Heartbeat Ideas and Rosetta. Rosich has worked across such therapeutic categories as dermatology, women’s health, oncology, vaccination, medical devices and health tech, and has experience in consumer health, corporate communications and consumer goods. In his new role, he will lead strategy and operations for the New York office, reporting to Laura Schoen, chief healthcare officer at CMG and president, Global Healthcare, Weber Shandwick.
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| Tonya Harley |
PBS Distribution, the home video distribution unit of PBS, has appointed Tonya Harley as vice president of marketing. Harley joins PBS Distribution from BCD Travel, where she was director of strategic marketing. She was previously a senior marketing strategist with business travel management consultancy Advito and served as manager, national advertising at Liberty Mutual Insurance. In her new post, Harley will lead marketing and communications, with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses. “Her ability to create targeted and efficient media plans to drive acquisition across broadcast and digital platforms will support our key primary initiatives perfectly,” said PBS Distribution co-president Andrea Downing.
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| Rita Patel |
Buffalo Wild Wings has hired Rita Patel as chief marketing officer, effective Sept. 14. Patel joins the company from Target, where she most recently served as vice president, brand management. She has also held executive marketing positions at MillerCoors, Beam Suntory and Wrigley. “Throughout her career, Rita has been known for her creative and strategic approach to building brands and engaging with consumers, while also demonstrating a strong drive for results,” said Buffalo Wild Wings president Lyle Tick.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
USAA, which provides insurance, banking and retirement solutions for members of the US and their families, names Chris Curtin as CMO... Hemlo Mining, a Canadian gold producer, appoints Jason Banducci as VP, corporate development & investor relations... rbb Communications promotes four senior executives to SVP. 
