Edelman is providing communications services to Mashreq Bank, one of the oldest financial services institutions in the United Arab Emirates.
The firm’s August 5 letter of agreement calls for it to provide strategic advice in consulting with Mashreq’s external counsel, non-US media management & monitoring, and handling inquiries from overseas journalists.
The relationship between Edelman and Mashreq may be terminated by either party upon 30 days written notice. Edelman pre-bills the client $20K to cover a portion of the estimated fees.
Mashreq, which is based in Dubai, bolstered its PR effort last month via the recruitment of Aimee Peters as group head of marketing & corporate communications.
She was head of marketing—global B2B coverage & capital markets at HSBC, where Peters was in charge of marketing across its wholesale, investment and commercial banking divisions.
At Mashreq, Peters oversees developing the bank’s brand strategy, with a focus on digital and mobile channels.