FleishmanHillard is pitching the bid of Yoo Myung-hee, South Korea's first female trade minister, to become the next director-general of the World Trade Organization.
She is among a field of eight seeking the opportunity to succeed Roberto Azevedo, who is stepping down Aug. 31. In May, he announced plans to leave the WTO due to frustration over the lack of coordination of the US, China and Europe to combat the COVID-19 pandemic. His term was to expire in 2021.
F-H is working with the South Korean Ministry of Trade, Industry and Energy in promoting Yoo for the WTO job. It is reviewing media coverage and providing advice on placement opportunities. The firm may draw up a targeted media list, draft articles, edit content and conduct media outreach.
The WTO director-general selection process is currently in the "make yourself known to members" stage. The organization plans to name a new leader in September.