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| Gil Bashe |
Finn Partners managing partner, global health Gil Bashe will receive the Lifetime Achievement Awards at this year’s PM360 Trailblazer Awards, which will be held as a virtual event on Oct. 1. Before coming to Finn in 2015, Bashe led health practices at agencies including Sutton PR, Medicus PR, Hill & Knowlton and Makovsky. “Gil was a pioneer in health communications when just the idea of that was still in the nascent stages,” said PM360 publisher and CEO Anna Stashower. Established in 2009, the Trailblazer Awards recognize achievements in nine categories, including Companies of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Vanguard Award, Imagination Award, Brand Champions, Initiatives and Best Natural Product Brand. To purchase tickets for virtual Trailblazer Awards Event, click here.
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San Francisco-based Rocket Science has launched XROCKET, a business unit focused on sell-side advisory for mergers and acquisitions. The new unit aims to help agency clients prepare for VC fundraises, attract investor interest leading up to IPO filings, or position themselves as attractive M&A acquisition targets. Its proprietary Valuation Audit scores companies on the key metrics used in M&A negotiations. As part of its turn-key offering, XROCKET also developed a proprietary due diligence platform where companies can organize and metatag important contracts and documents in a secure portal, and either spin up a dedicated M&A deal room or export everything to the M&A banker of their choosing.
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The 2021 PRSA-NY Nominating Committee is now accepting nominations from members for the chapter’s next executive committee and board of directors. The 2021 PRSA-NY board of directors will include three new positions: vice president of diversity & inclusion, senior director of diversity & inclusion and associate director of diversity & inclusion. The executive committee and board of directors are expected to proactively participate and prepare for regular meetings to accelerate PRSA-NY’s mission, as well as submit monthly reports as appropriate. The elections will be held on Oct. 29 and the deadline for nominations is Sept. 9. To submit a nomination, click here.
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Women in PR North America is re-launching the Public Relations Academy, a membership site that offers users the opportunity to learn more about public relations, as well as giving them pointers on how to attract media attention. In addition to monthly trainings hosted by Women in PR North America CEO Talia Beckett, the academy will provide access to a members-only Facebook group where users can connect with like-minded professionals and participate in monthly Q&A sessions. A limited number of founding memberships (at $35 per month, paid annually) are available through Aug. 28. For more information, click here.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
