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French/West/Vaughan has been selected as agency of record for Reflexion, a cognitive sports training system. FWV has already initiated work on behalf of Reflexion to generate awareness of the system’s achievements in accelerated sports cognition. The agency will also support influencer marketing strategies and strategic partnerships for the brand. Reflexion is currently being used by such sports training centers and collegiate athletic departments as Miami Sports Vision, Asylum Sports Center, the U.S. Air Force Academy and Arkansas State, as well as by sports performance researchers at Duke University and Penn State. A consumer version of the platform is available for home use. “The FWV team has an impressive depth of expertise in sports and technology, so we’re excited to work with them to take our brand to the next level,” said Reflexion founder and CEO Matt Campagna.
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Matter Communications has added bioAffinity Technologies, an oncology-focused company developing non-invasive diagnostic tests and targeted therapies for early detection and treatment of cancer; BioStar Capital, a value-add investment firm focused on transformational medical device technologies in cardiovascular and orthopedic medicine; and Bridge Connector, a healthcare interoperability company.
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Stryker-Munley Group has been named public relations agency of record for Linear Air, Inc., which provides air taxi and personal jet charters. “We hired Stryker-Munley Group to build awareness of the many flights available to travelers, as well as promoting the safety and convenience of private air and to open new partnerships within the travel and hospitality industries,” said Linear Air founder and CEO Bill Herp. In 2013, Linear Air launched the first “Air Taxi marketplace”, a platform that connects charter flight operators throughout North America directly to regional travelers—a “one-stop-shop” for the most direct and favorably priced Air Taxi flights.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
