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French/West/Vaughan has been selected as agency of record for Reflexion, a cognitive sports training system. FWV has already initiated work on behalf of Reflexion to generate awareness of the system’s achievements in accelerated sports cognition. The agency will also support influencer marketing strategies and strategic partnerships for the brand. Reflexion is currently being used by such sports training centers and collegiate athletic departments as Miami Sports Vision, Asylum Sports Center, the U.S. Air Force Academy and Arkansas State, as well as by sports performance researchers at Duke University and Penn State. A consumer version of the platform is available for home use. “The FWV team has an impressive depth of expertise in sports and technology, so we’re excited to work with them to take our brand to the next level,” said Reflexion founder and CEO Matt Campagna.
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Matter Communications has added bioAffinity Technologies, an oncology-focused company developing non-invasive diagnostic tests and targeted therapies for early detection and treatment of cancer; BioStar Capital, a value-add investment firm focused on transformational medical device technologies in cardiovascular and orthopedic medicine; and Bridge Connector, a healthcare interoperability company.
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Stryker-Munley Group has been named public relations agency of record for Linear Air, Inc., which provides air taxi and personal jet charters. “We hired Stryker-Munley Group to build awareness of the many flights available to travelers, as well as promoting the safety and convenience of private air and to open new partnerships within the travel and hospitality industries,” said Linear Air founder and CEO Bill Herp. In 2013, Linear Air launched the first “Air Taxi marketplace”, a platform that connects charter flight operators throughout North America directly to regional travelers—a “one-stop-shop” for the most direct and favorably priced Air Taxi flights.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
