French/West/Vaughan has been selected as agency of record for Reflexion, a cognitive sports training system. FWV has already initiated work on behalf of Reflexion to generate awareness of the system’s achievements in accelerated sports cognition. The agency will also support influencer marketing strategies and strategic partnerships for the brand. Reflexion is currently being used by such sports training centers and collegiate athletic departments as Miami Sports Vision, Asylum Sports Center, the U.S. Air Force Academy and Arkansas State, as well as by sports performance researchers at Duke University and Penn State. A consumer version of the platform is available for home use. “The FWV team has an impressive depth of expertise in sports and technology, so we’re excited to work with them to take our brand to the next level,” said Reflexion founder and CEO Matt Campagna.
Matter Communications has added bioAffinity Technologies, an oncology-focused company developing non-invasive diagnostic tests and targeted therapies for early detection and treatment of cancer; BioStar Capital, a value-add investment firm focused on transformational medical device technologies in cardiovascular and orthopedic medicine; and Bridge Connector, a healthcare interoperability company.
Stryker-Munley Group has been named public relations agency of record for Linear Air, Inc., which provides air taxi and personal jet charters. “We hired Stryker-Munley Group to build awareness of the many flights available to travelers, as well as promoting the safety and convenience of private air and to open new partnerships within the travel and hospitality industries,” said Linear Air founder and CEO Bill Herp. In 2013, Linear Air launched the first “Air Taxi marketplace”, a platform that connects charter flight operators throughout North America directly to regional travelers—a “one-stop-shop” for the most direct and favorably priced Air Taxi flights.