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Crackle PR, a remote-first firm focused on working “with companies doing good things for their employees, their customers, the world” has been launched by former March Communications senior vp, marketing & communications Parry Headrick and former Calyspo Communications senior vp, creative Mike Teixeira. Headrick will take on the role of chief evangelist at the firm, with Teixeira serving as chief creative officer. Crackle PR offers a suite of PR services including media strategy, media and influencer relations, social media management, media training and content creation. The firm’s creative services encompass branding, video and podcast production, graphic design, digital design, advertising and presentation development.
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The Worldcom Public Relations Group has added Zurich-based GRIP Agency AG as a member. GRIP offers strategic brand and marketing communications, public relations, digital solutions and social media & content marketing. It is primarily focused on companies in the real estate, banking, finance and fintech sectors, but also serves clients in construction, retail, health and tourism. “GRIP Agency is an outstanding agency and an important addition to our partnership,” said Todor Ianev, managing partner of Janev & Janev and Worldcom’s EMEA region chair. “They provide us with a strong presence in Zurich, across Switzerland and add an important asset to our strong team across Europe.”
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| Hanna Lee and Michael Anstendig |
Hanna Lee Communications has launched “Hospitality Forward,” a podcast series that features top journalists who cover the hospitality and travel sector. The podcast’s guests will talk with agency founder and president Hanna Lee and editor-in-chief Michael Anstendig about how they generate story ideas, how to be a great resource and how hospitality and travel experts can get on their radar by sharing newsworthy stories. “Hospitality Forward” will also spotlight the top 10 most forward-thinking hospitality and travel stories of the month as selected by the agency’s public relations and digital teams. In addition, it will also select the top 10 most hospitality-forward individuals who are making a positive impact on the industry and the top 10 podcast episodes that inspire the community to move hospitality forward. “Hospitality Forward” is available on Apple Podcasts and Spotify.




Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said hey find brand influence as “extremely” or “very” important.
BGR Analytics rates Texas as the best state for AI investors to place their money, according to its newly launched BGR Best States for AI Investment Index... Pierpont Communications, a PR and integrated digital marketing agency headquartered in Houston, expands into South Florida... The Pollack Group names Project Petals as the recipient of its 2026 Big Red Grant.
LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations... Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses"... Auris, a communications lab backed by a strategic investment from Helios & Partners, launches.
MikeWorldWide acquires HudsonLake, a strategic communications firm specializing in organizational change, employee experience and workforce communications.



