Crackle PR, a remote-first firm focused on workingwith companies doing good things for their employees, their customers, the world” has been launched by former March Communications senior vp, marketing & communications Parry Headrick and former Calyspo Communications senior vp, creative Mike Teixeira. Headrick will take on the role of chief evangelist at the firm, with Teixeira serving as chief creative officer. Crackle PR offers a suite of PR services including media strategy, media and influencer relations, social media management, media training and content creation. The firm’s creative services encompass branding, video and podcast production, graphic design, digital design, advertising and presentation development.


The Worldcom Public Relations Group has added Zurich-based GRIP Agency AG as a member. GRIP offers strategic brand and marketing communications, public relations, digital solutions and social media & content marketing. It is primarily focused on companies in the real estate, banking, finance and fintech sectors, but also serves clients in construction, retail, health and tourism. “GRIP Agency is an outstanding agency and an important addition to our partnership,” said Todor Ianev, managing partner of Janev & Janev and Worldcom’s EMEA region chair. “They provide us with a strong presence in Zurich, across Switzerland and add an important asset to our strong team across Europe.”

Hanna Lee
Hanna Lee and Michael Anstendig

Hanna Lee Communications has launched “Hospitality Forward,” a podcast series that features top journalists who cover the hospitality and travel sector. The podcast’s guests will talk with agency founder and president Hanna Lee and editor-in-chief Michael Anstendig about how they generate story ideas, how to be a great resource and how hospitality and travel experts can get on their radar by sharing newsworthy stories. “Hospitality Forward” will also spotlight the top 10 most forward-thinking hospitality and travel stories of the month as selected by the agency’s public relations and digital teams. In addition, it will also select the top 10 most hospitality-forward individuals who are making a positive impact on the industry and the top 10 podcast episodes that inspire the community to move hospitality forward. “Hospitality Forward” is available on Apple Podcasts and Spotify.