Facebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant.
His departure becomes effective Sept. 18.
Lucio joined Facebook in 2018, succeeding former CMO Gary Briggs, mere months after the Cambridge Analytica data breach, which become only one of a series of public relations crises to rock the social media network in recent years, the latest being a massive June advertising boycott that was organized by a coalition of civil rights groups in an effort to address the “long history of allowing racist, violent, and verifiably false content to run rampant on its platform.”
According to reporting by the New York Times, Lucio was tasked with cleaning up the platform’s brand, as well as unifying its sub-brands—including Instagram, WhatsApp and Messenger—under the Facebook umbrella.
Before joining Facebook, Lucio was global CMO at Hewlett Packard and prior to that, global chief marketing and communications officer at Visa. He previously spent a decade at Pepsico, where his final role was chief innovation and health and wellness officer.
In a post today to his LinkedIn page, Lucio called 2020 a “very challenging” and “reflective year,” and said that given the “historical inflection point we are in regarding racial justice,” he has decided to leave the platform “to dedicate 100% of my time to diversity, inclusion and equity.”
“Though these issues have been core to my personal purpose and my work for many years, I want to make them my sole focus,” Lucio wrote. “It is a time for reckoning for our nation and industry, and it is time for me to play a more active part in accelerating change.”