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BCW has introduced the BCW NeuroLab Powered by Lab of Misfits, which will use perceptual neuroscience to gain a deeper understanding of why audiences think, feel and behave the way they do. Led by neuroscientist R. Beau Lotto, the Lab of Misfits is a perceptual neuroscience lab composed of scientists, artists, designers and technologists. BCW NeuroLab offers four solutions for clients: neuroscience for brand communications strategy; experiential experiments; behavioral neuroscience for organizational engagement and business transformation; and marketing neuroscience and immersive experiential design. “The experiments we perform through our BCW NeuroLab will enable us to study how people experience a variety of stimuli—from language to ideas to images to emotions to events – to help find the values shared between an organization and its stakeholders,” said BCW chief innovation officer Chad Latz.
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Edelman and RHR International have formed a strategic alliance that will work with C-suite and board-level clients to reposition firms and their leaders in times of transition. The partnership will combine RHR’s capabilities in executive and organizational development with Edelman’s business transformation expertise. It will be co-led by Adam Gerstein, GM and lead of business transformation at Edelman and Paul Ofman, senior partner for client management at RHR International. “Edelman and RHR both work with clients during watershed moments in their histories and we’ve seen the transformative effect the two firms have on leaders and teams,” said Gerstein. “Together we will combine our strengths to help leaders unlock the full potential of their business strategy and their people.”
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FLM Harvest, which works with clients in the agriculture, food and lifestyle markets has selected the Produce for Better Health Foundation as the recipient of its 2020 Seed to Succeed pro-bono program. The agency will provide up to $75,000 in services to promote PBH’s 2020 “State of the Plate” fruit and vegetable consumption research, which it conducts in partnership with market research firm The NPD Group. FLM Harvest will work with PBH to develop an overall launch and communications strategy for the research, including creative content development and media planning, as well as food, nutrition and agricultural thought leader engagement. The agency has been running the Seed to Succeed program since 2009, providing marketing support for an array of food and agriculture nonprofits.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
