BCW has introduced the BCW NeuroLab Powered by Lab of Misfits, which will use perceptual neuroscience to gain a deeper understanding of why audiences think, feel and behave the way they do. Led by neuroscientist R. Beau Lotto, the Lab of Misfits is a perceptual neuroscience lab composed of scientists, artists, designers and technologists. BCW NeuroLab offers four solutions for clients: neuroscience for brand communications strategy; experiential experiments; behavioral neuroscience for organizational engagement and business transformation; and marketing neuroscience and immersive experiential design. “The experiments we perform through our BCW NeuroLab will enable us to study how people experience a variety of stimuli—from language to ideas to images to emotions to events – to help find the values shared between an organization and its stakeholders,” said BCW chief innovation officer Chad Latz.
Edelman and RHR International have formed a strategic alliance that will work with C-suite and board-level clients to reposition firms and their leaders in times of transition. The partnership will combine RHR’s capabilities in executive and organizational development with Edelman’s business transformation expertise. It will be co-led by Adam Gerstein, GM and lead of business transformation at Edelman and Paul Ofman, senior partner for client management at RHR International. “Edelman and RHR both work with clients during watershed moments in their histories and we’ve seen the transformative effect the two firms have on leaders and teams,” said Gerstein. “Together we will combine our strengths to help leaders unlock the full potential of their business strategy and their people.”
FLM Harvest, which works with clients in the agriculture, food and lifestyle markets has selected the Produce for Better Health Foundation as the recipient of its 2020 Seed to Succeed pro-bono program. The agency will provide up to $75,000 in services to promote PBH’s 2020 “State of the Plate” fruit and vegetable consumption research, which it conducts in partnership with market research firm The NPD Group. FLM Harvest will work with PBH to develop an overall launch and communications strategy for the research, including creative content development and media planning, as well as food, nutrition and agricultural thought leader engagement. The agency has been running the Seed to Succeed program since 2009, providing marketing support for an array of food and agriculture nonprofits.