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BCW has introduced the BCW NeuroLab Powered by Lab of Misfits, which will use perceptual neuroscience to gain a deeper understanding of why audiences think, feel and behave the way they do. Led by neuroscientist R. Beau Lotto, the Lab of Misfits is a perceptual neuroscience lab composed of scientists, artists, designers and technologists. BCW NeuroLab offers four solutions for clients: neuroscience for brand communications strategy; experiential experiments; behavioral neuroscience for organizational engagement and business transformation; and marketing neuroscience and immersive experiential design. “The experiments we perform through our BCW NeuroLab will enable us to study how people experience a variety of stimuli—from language to ideas to images to emotions to events – to help find the values shared between an organization and its stakeholders,” said BCW chief innovation officer Chad Latz.
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Edelman and RHR International have formed a strategic alliance that will work with C-suite and board-level clients to reposition firms and their leaders in times of transition. The partnership will combine RHR’s capabilities in executive and organizational development with Edelman’s business transformation expertise. It will be co-led by Adam Gerstein, GM and lead of business transformation at Edelman and Paul Ofman, senior partner for client management at RHR International. “Edelman and RHR both work with clients during watershed moments in their histories and we’ve seen the transformative effect the two firms have on leaders and teams,” said Gerstein. “Together we will combine our strengths to help leaders unlock the full potential of their business strategy and their people.”
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FLM Harvest, which works with clients in the agriculture, food and lifestyle markets has selected the Produce for Better Health Foundation as the recipient of its 2020 Seed to Succeed pro-bono program. The agency will provide up to $75,000 in services to promote PBH’s 2020 “State of the Plate” fruit and vegetable consumption research, which it conducts in partnership with market research firm The NPD Group. FLM Harvest will work with PBH to develop an overall launch and communications strategy for the research, including creative content development and media planning, as well as food, nutrition and agricultural thought leader engagement. The agency has been running the Seed to Succeed program since 2009, providing marketing support for an array of food and agriculture nonprofits.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
