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BCW has introduced the BCW NeuroLab Powered by Lab of Misfits, which will use perceptual neuroscience to gain a deeper understanding of why audiences think, feel and behave the way they do. Led by neuroscientist R. Beau Lotto, the Lab of Misfits is a perceptual neuroscience lab composed of scientists, artists, designers and technologists. BCW NeuroLab offers four solutions for clients: neuroscience for brand communications strategy; experiential experiments; behavioral neuroscience for organizational engagement and business transformation; and marketing neuroscience and immersive experiential design. “The experiments we perform through our BCW NeuroLab will enable us to study how people experience a variety of stimuli—from language to ideas to images to emotions to events – to help find the values shared between an organization and its stakeholders,” said BCW chief innovation officer Chad Latz.
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Edelman and RHR International have formed a strategic alliance that will work with C-suite and board-level clients to reposition firms and their leaders in times of transition. The partnership will combine RHR’s capabilities in executive and organizational development with Edelman’s business transformation expertise. It will be co-led by Adam Gerstein, GM and lead of business transformation at Edelman and Paul Ofman, senior partner for client management at RHR International. “Edelman and RHR both work with clients during watershed moments in their histories and we’ve seen the transformative effect the two firms have on leaders and teams,” said Gerstein. “Together we will combine our strengths to help leaders unlock the full potential of their business strategy and their people.”
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FLM Harvest, which works with clients in the agriculture, food and lifestyle markets has selected the Produce for Better Health Foundation as the recipient of its 2020 Seed to Succeed pro-bono program. The agency will provide up to $75,000 in services to promote PBH’s 2020 “State of the Plate” fruit and vegetable consumption research, which it conducts in partnership with market research firm The NPD Group. FLM Harvest will work with PBH to develop an overall launch and communications strategy for the research, including creative content development and media planning, as well as food, nutrition and agricultural thought leader engagement. The agency has been running the Seed to Succeed program since 2009, providing marketing support for an array of food and agriculture nonprofits.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
