 |
Diffusion has been named North American public relations agency of record for furniture and mattress retailer Raymour & Flanigan. It will provide corporate and consumer media relations support for the company and work to elevate R&F’s brand awareness, targeting a growing base of millennials. The campaign will position the retailer as a go-to resource for interior design needs and seed R&F’s catalog to mainstream and consumer media, targeting key shopping dates throughout the year. “Diffusion impressed us on every level—from creativity in the ideas they presented to the passion, excellence and leadership on their team,” said R&F vice president of marketing Adam Goldberg.
 |
M Booth Health is partnering with the Institute for Health Metrics and Evaluation at the University of Washington and Penn State University on initiatives aimed at containing the COVID-19 pandemic and educating the public about virus-prevention protocols. For the Institute for Health Metrics and Evaluation at the University of Washington, the agency will provide communications counsel and support for the organization's COVID-19 data forecasts. It is providing strategy, messaging, media, issues management, and global communication support to the institute through its New York headquarters and worldwide network. M Booth Health will produce an integrated communications campaign for Penn State University that will encourage students, faculty, and staff to follow public health guidelines designed to limit the spread of COVID-19 as the fall semester resumes across 24 campuses.
 |
DRIVEN360 has been retained by Galaxy Magnesium, a mine-to-customer source of magnesium, as agency of record. The agency will work with Galaxy as it expands its strategy to transform the world of industrial metals with reasonable, stable cost, guaranteed quality and sustainable alloys. “With its history of continued success within the automotive industry and its proven agile approach that includes a business-development partnership, everyone at Galaxy Magnesium is excited to grow, with the DRIVEN team by our side,” said Galaxy Magnesium president Michael North.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
