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Diffusion has been named North American public relations agency of record for furniture and mattress retailer Raymour & Flanigan. It will provide corporate and consumer media relations support for the company and work to elevate R&F’s brand awareness, targeting a growing base of millennials. The campaign will position the retailer as a go-to resource for interior design needs and seed R&F’s catalog to mainstream and consumer media, targeting key shopping dates throughout the year. “Diffusion impressed us on every level—from creativity in the ideas they presented to the passion, excellence and leadership on their team,” said R&F vice president of marketing Adam Goldberg.
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M Booth Health is partnering with the Institute for Health Metrics and Evaluation at the University of Washington and Penn State University on initiatives aimed at containing the COVID-19 pandemic and educating the public about virus-prevention protocols. For the Institute for Health Metrics and Evaluation at the University of Washington, the agency will provide communications counsel and support for the organization's COVID-19 data forecasts. It is providing strategy, messaging, media, issues management, and global communication support to the institute through its New York headquarters and worldwide network. M Booth Health will produce an integrated communications campaign for Penn State University that will encourage students, faculty, and staff to follow public health guidelines designed to limit the spread of COVID-19 as the fall semester resumes across 24 campuses.
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DRIVEN360 has been retained by Galaxy Magnesium, a mine-to-customer source of magnesium, as agency of record. The agency will work with Galaxy as it expands its strategy to transform the world of industrial metals with reasonable, stable cost, guaranteed quality and sustainable alloys. “With its history of continued success within the automotive industry and its proven agile approach that includes a business-development partnership, everyone at Galaxy Magnesium is excited to grow, with the DRIVEN team by our side,” said Galaxy Magnesium president Michael North.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
