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Diffusion has been named North American public relations agency of record for furniture and mattress retailer Raymour & Flanigan. It will provide corporate and consumer media relations support for the company and work to elevate R&F’s brand awareness, targeting a growing base of millennials. The campaign will position the retailer as a go-to resource for interior design needs and seed R&F’s catalog to mainstream and consumer media, targeting key shopping dates throughout the year. “Diffusion impressed us on every level—from creativity in the ideas they presented to the passion, excellence and leadership on their team,” said R&F vice president of marketing Adam Goldberg.
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M Booth Health is partnering with the Institute for Health Metrics and Evaluation at the University of Washington and Penn State University on initiatives aimed at containing the COVID-19 pandemic and educating the public about virus-prevention protocols. For the Institute for Health Metrics and Evaluation at the University of Washington, the agency will provide communications counsel and support for the organization's COVID-19 data forecasts. It is providing strategy, messaging, media, issues management, and global communication support to the institute through its New York headquarters and worldwide network. M Booth Health will produce an integrated communications campaign for Penn State University that will encourage students, faculty, and staff to follow public health guidelines designed to limit the spread of COVID-19 as the fall semester resumes across 24 campuses.
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DRIVEN360 has been retained by Galaxy Magnesium, a mine-to-customer source of magnesium, as agency of record. The agency will work with Galaxy as it expands its strategy to transform the world of industrial metals with reasonable, stable cost, guaranteed quality and sustainable alloys. “With its history of continued success within the automotive industry and its proven agile approach that includes a business-development partnership, everyone at Galaxy Magnesium is excited to grow, with the DRIVEN team by our side,” said Galaxy Magnesium president Michael North.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
