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Diffusion has been named North American public relations agency of record for furniture and mattress retailer Raymour & Flanigan. It will provide corporate and consumer media relations support for the company and work to elevate R&F’s brand awareness, targeting a growing base of millennials. The campaign will position the retailer as a go-to resource for interior design needs and seed R&F’s catalog to mainstream and consumer media, targeting key shopping dates throughout the year. “Diffusion impressed us on every level—from creativity in the ideas they presented to the passion, excellence and leadership on their team,” said R&F vice president of marketing Adam Goldberg.
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M Booth Health is partnering with the Institute for Health Metrics and Evaluation at the University of Washington and Penn State University on initiatives aimed at containing the COVID-19 pandemic and educating the public about virus-prevention protocols. For the Institute for Health Metrics and Evaluation at the University of Washington, the agency will provide communications counsel and support for the organization's COVID-19 data forecasts. It is providing strategy, messaging, media, issues management, and global communication support to the institute through its New York headquarters and worldwide network. M Booth Health will produce an integrated communications campaign for Penn State University that will encourage students, faculty, and staff to follow public health guidelines designed to limit the spread of COVID-19 as the fall semester resumes across 24 campuses.
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DRIVEN360 has been retained by Galaxy Magnesium, a mine-to-customer source of magnesium, as agency of record. The agency will work with Galaxy as it expands its strategy to transform the world of industrial metals with reasonable, stable cost, guaranteed quality and sustainable alloys. “With its history of continued success within the automotive industry and its proven agile approach that includes a business-development partnership, everyone at Galaxy Magnesium is excited to grow, with the DRIVEN team by our side,” said Galaxy Magnesium president Michael North.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
