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Diffusion has been named North American public relations agency of record for furniture and mattress retailer Raymour & Flanigan. It will provide corporate and consumer media relations support for the company and work to elevate R&F’s brand awareness, targeting a growing base of millennials. The campaign will position the retailer as a go-to resource for interior design needs and seed R&F’s catalog to mainstream and consumer media, targeting key shopping dates throughout the year. “Diffusion impressed us on every level—from creativity in the ideas they presented to the passion, excellence and leadership on their team,” said R&F vice president of marketing Adam Goldberg.
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M Booth Health is partnering with the Institute for Health Metrics and Evaluation at the University of Washington and Penn State University on initiatives aimed at containing the COVID-19 pandemic and educating the public about virus-prevention protocols. For the Institute for Health Metrics and Evaluation at the University of Washington, the agency will provide communications counsel and support for the organization's COVID-19 data forecasts. It is providing strategy, messaging, media, issues management, and global communication support to the institute through its New York headquarters and worldwide network. M Booth Health will produce an integrated communications campaign for Penn State University that will encourage students, faculty, and staff to follow public health guidelines designed to limit the spread of COVID-19 as the fall semester resumes across 24 campuses.
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DRIVEN360 has been retained by Galaxy Magnesium, a mine-to-customer source of magnesium, as agency of record. The agency will work with Galaxy as it expands its strategy to transform the world of industrial metals with reasonable, stable cost, guaranteed quality and sustainable alloys. “With its history of continued success within the automotive industry and its proven agile approach that includes a business-development partnership, everyone at Galaxy Magnesium is excited to grow, with the DRIVEN team by our side,” said Galaxy Magnesium president Michael North.
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
C Street Advisory Group is working the Chapter 11 filing of Shoes For Crews, Boca Raton, FL-based maker of slip-resistant private label footwear brands for workplaces.
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