SKDKnickerbocker is working the $35M “Vote Safe California” marketing communications program to bolster voter participation in the November election.
The effort will pitch voting during the COVID-19 pandemic as simple, safe and secure. California plans to send a ballot to every registered voter in the state ahead of the Nov. tally.
SKDKnick has close ties with the Biden presidential run as partner Anita Dunn is a senior strategist for his campaign. She was White House communications director and senior advisor to Barack Obama’s presidential campaigns.
The firm’s Los Angeles office will handle the advertising, PR and digital Vote Safe California push, which will play up outreach to first-time voters.
Stagwell Group owns SKDKnick.