Dolphin Entertainment, owner of top Hollywood PR firms 42West, Shore Fire Media and The Door, has acquired Be Social, which handles influencer marketing campaigns for beauty, fashion, and lifestyle brands.
The Los Angeles-based firm, which was launched in 2012 by Ali Grant, has represented clients such as Nordstrom, Disney and H&M and has more than 20 staffers.
“The ability to execute best-in-class influencer marketing campaigns is the single-most-important skill set we wanted to bring into the Dolphin family this year,” Bill O’Dowd, Dolphin CEO. "Be Social allows us to immediately cross-sell services and launch influencer campaigns to support our entire spectrum of entertainment content, as well as for our rapidly expanding roster of consumer product clients.”
Grant said the Dolphin connection provides "growth opportunities into new entertainment verticals, alongside the very best PR firms in the business."