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BLAZE Public Relations has added Nature’s Path Organic Foods, North America's largest certified organic breakfast and snack food company, to its roster of natural food CPG clients. BLAZE PR has been retained to bring awareness to the company’s cereals and granola products as well as promoting its sister brands Love Crunch organic granola, Que Pasa stone-ground organic corn chips and EnviroKidz organic cereal. BLAZE will conduct media outreach to spotlight new products and establish influence in the breakfast and snack categories. The agency aims to create conversations about the unique aspects of the brands, including their commitment and dedication to sustainability. "It was immediately clear that the team at BLAZE shared our passion and would tell our stories in the right way,” said Nature’s Path vice president of marketing Hubert Wat.
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Matter Communications has been named agency of record for biotech company PanTheryx, the world’s largest producer of bovine colostrum. Research has shown that colostrum from cows can provide significant health benefits. Matter is spearheading an integrated marketing program to elevate awareness around colostrum and PanTheryx’s first direct-to-consumer brand. The agency will also work on the launch of an informational microsite, Colostrum101.info, that offers information about colostrum and is intended to drive PanTheryx’s media relations and thought leadership program “Matter’s PR, design and website development professionals checked all the boxes to conquer our goal of kicking off an educational marketing program around colostrum,” said PanTheryx SVP marketing and GM corporate strategy Pam Ceculski.
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G&S Business Communications is now working with Taranis, an agriculture and analytics firm that leverages drone technology and artificial intelligence to scout fields and assess signs of early risk factors that can impact crop health. Taranis selected G&S to help the company establish its position as the agricultural intelligence leader in the U.S. and Brazilian markets. G&S will also provide strategic counsel and communications support. “G&S is tailor-made for this level of growth and has the skills, experience, methodology to ensure that it is done right,” said Taranis GM North America & VP global sales Michael DiPaola.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency. 
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
