BLAZE Public Relations has added Nature’s Path Organic Foods, North America's largest certified organic breakfast and snack food company, to its roster of natural food CPG clients. BLAZE PR has been retained to bring awareness to the company’s cereals and granola products as well as promoting its sister brands Love Crunch organic granola, Que Pasa stone-ground organic corn chips and EnviroKidz organic cereal. BLAZE will conduct media outreach to spotlight new products and establish influence in the breakfast and snack categories. The agency aims to create conversations about the unique aspects of the brands, including their commitment and dedication to sustainability. "It was immediately clear that the team at BLAZE shared our passion and would tell our stories in the right way,” said Nature’s Path vice president of marketing Hubert Wat.
Matter Communications has been named agency of record for biotech company PanTheryx, the world’s largest producer of bovine colostrum. Research has shown that colostrum from cows can provide significant health benefits. Matter is spearheading an integrated marketing program to elevate awareness around colostrum and PanTheryx’s first direct-to-consumer brand. The agency will also work on the launch of an informational microsite, Colostrum101.info, that offers information about colostrum and is intended to drive PanTheryx’s media relations and thought leadership program “Matter’s PR, design and website development professionals checked all the boxes to conquer our goal of kicking off an educational marketing program around colostrum,” said PanTheryx SVP marketing and GM corporate strategy Pam Ceculski.
G&S Business Communications is now working with Taranis, an agriculture and analytics firm that leverages drone technology and artificial intelligence to scout fields and assess signs of early risk factors that can impact crop health. Taranis selected G&S to help the company establish its position as the agricultural intelligence leader in the U.S. and Brazilian markets. G&S will also provide strategic counsel and communications support. “G&S is tailor-made for this level of growth and has the skills, experience, methodology to ensure that it is done right,” said Taranis GM North America & VP global sales Michael DiPaola.