 |
BLAZE Public Relations has added Nature’s Path Organic Foods, North America's largest certified organic breakfast and snack food company, to its roster of natural food CPG clients. BLAZE PR has been retained to bring awareness to the company’s cereals and granola products as well as promoting its sister brands Love Crunch organic granola, Que Pasa stone-ground organic corn chips and EnviroKidz organic cereal. BLAZE will conduct media outreach to spotlight new products and establish influence in the breakfast and snack categories. The agency aims to create conversations about the unique aspects of the brands, including their commitment and dedication to sustainability. "It was immediately clear that the team at BLAZE shared our passion and would tell our stories in the right way,” said Nature’s Path vice president of marketing Hubert Wat.
 |
Matter Communications has been named agency of record for biotech company PanTheryx, the world’s largest producer of bovine colostrum. Research has shown that colostrum from cows can provide significant health benefits. Matter is spearheading an integrated marketing program to elevate awareness around colostrum and PanTheryx’s first direct-to-consumer brand. The agency will also work on the launch of an informational microsite, Colostrum101.info, that offers information about colostrum and is intended to drive PanTheryx’s media relations and thought leadership program “Matter’s PR, design and website development professionals checked all the boxes to conquer our goal of kicking off an educational marketing program around colostrum,” said PanTheryx SVP marketing and GM corporate strategy Pam Ceculski.
 |
G&S Business Communications is now working with Taranis, an agriculture and analytics firm that leverages drone technology and artificial intelligence to scout fields and assess signs of early risk factors that can impact crop health. Taranis selected G&S to help the company establish its position as the agricultural intelligence leader in the U.S. and Brazilian markets. G&S will also provide strategic counsel and communications support. “G&S is tailor-made for this level of growth and has the skills, experience, methodology to ensure that it is done right,” said Taranis GM North America & VP global sales Michael DiPaola.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
