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Jarrard Phillips Cate & Hancock has partnered with Public Opinion Strategies on a study that reveals the reluctance many Americans have to get vaccinated for COVID-19 once a vaccine becomes available. According to the study, just over half of Americans (53 percent) say they are highly likely to get vaccinated, while 17 percent are somewhat likely, 21 percent are not likely and 10 percent say they’re unsure. Respondents said that the top reasons for their reservations about a vaccine are fears of potential side effects (47 percent) and being infected by the virus from the vaccine (22 percent). While respondents as a whole placed a high degree of trust in healthcare workers, making them key to any effective vaccination campaign, 40 percent of healthcare workers surveyed said they are on the fence or unlikely to get a vaccine when available. “This data shows that there is significant need and opportunity to develop vaccination campaigns,” said Jarrard CEO David Jarrard. “Before launching any campaigns for the public at large, though, healthcare organizations must build trust first within their own teams to reassure them about the safety of their facilities and the vetting of any vaccination.” To see the full study, click here.
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Icon Source, a digital marketplace that connects brands with pro athletes, has opened its platform to college athletes following the decision of the NCAA board of directors to have schools in all three of its divisions consider rules that would allow players to profit from their name, image and likeness. Beginning Oct. 1, college athletes will be able to register on Icon Source, with their profiles remaining private until college compensation laws go into effect. Athletes who register on the platform will be able to build profiles based on division, conference, school and sport, in addition to the metrics already included on the platform such as social stats, location and personal interests. Companies will be able to perform organic searches for athletes or utilize Icon Source’s AI technology to be paired with an athlete based on social audience demographics.
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| Drew Piers |
Sachs Media partner and director of campaigns Drew Piers has become president of the Florida Public Relations Association Capital Chapter. FPRA is a statewide organization linking over 1,000 professionals dedicated to advancing the profession of public relations. The Capital Chapter is the largest in Florida, featuring over 100 members. “Drew Piers is one of the smartest, sharpest, and most strategic professionals I have ever had the pleasure to call a colleague,” said Sachs Media founder and CEO Ron Sachs. “I know he will further contribute to the success of the Capital Chapter, our community, and the entire industry with his strong leadership.”
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PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
