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| (L-R): Kristin Mengel Ryan, Jennifer Semetulskis, Bailey Roy |
GCI Health has hired Kristin Mengel Ryan as senior vice president, North America digital lead; Jennifer Semetulskis as senior vice president, wellness & nutrition; and Bailey Roy as vice president, head of analytics. Ryan joins GCI Health in New York from IPG-PR, a Weber Shandwick offering, where she was a senior vice president, helping brands leverage data and emerging technologies. She will lead the U.S. team of digital strategists to drive innovation in the communications ecosystem. Semetulskis comes on board from Edelman, whereas a senior vp she led integrated campaigns across a range of therapeutic areas, working with such clients as Merck, Sprout Pharmaceuticals and the University of Michigan. Based in Chicago, she will report to executive vp Kirsten Whipple. Roy was previously director of analytics at Ketchum’s Boston office. She specializes in digital analytics research and measurement.
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| Adrian Collard |
Amerant Bancorp has brought on Adrian Collard as senior vice president and chief marketing officer. Collard joins Amerant from Mastercard, where he served as vice president and interim CMO for Latin America and the Caribbean. He was previously head of global brand strategy & marketing at PayPal, and worked at Young & Rubicam as associate partner and account managing director. In his hew post, Collard will be responsible for all facets of Amerant’s marketing strategy, integrating brand-building initiatives, digital marketing, media, and data & analytics. “His extensive background and track record for elevating brands while driving business growth will be instrumental to the implementation of our strategic plan,” said Amerant vice chairman and CEO Millar Wilson.
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| Bill Taylor |
OpSec Security, which provides physical and digital anti-counterfeiting and brand protection solutions, has named Bill Taylor chief marketing officer. Taylor founded Downing Goliath, a marketing and sales strategy consulting practice. He also served as co-founder and chief marketing officer at Gordian Knot Analytics Group, and has held executive positions at Panasonic, Motorola, Philips Consumer Electronics and Eastman Kodak. “Bill’s wealth of experience and industry knowledge has already made him a key addition to the OpSec Security team,” said CEO Selva Selvaratnam.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
USAA, which provides insurance, banking and retirement solutions for members of the US and their families, names Chris Curtin as CMO... Hemlo Mining, a Canadian gold producer, appoints Jason Banducci as VP, corporate development & investor relations... rbb Communications promotes four senior executives to SVP. 
