Maroon PR has been selected by the Western Golf Association to be its local public relations agency of record for the 2021 BMW Championship at Caves Valley Golf Club in Owings Mills, MD. Maroon PR will work with the WGA to facilitate media coverage in the Baltimore-D.C. region related to the tournament and its beneficiary, the Evans Scholars Foundation. The agency’s duties will also include strategizing with the WGA social media team, assisting with on-site media relations and overseeing all advertising buys to promote ticket sales and general awareness of the event. “Maroon PR’s experience in the golf world coupled with their outstanding relationships in the region made them a perfect fit,” said WGA vice president of tournaments Vince Pellegrino.
Group Gordon is working with the California State University on its Graduation Initiative 2025, which is aimed at increasing graduation rates and closing equity and opportunity gaps. The agency has also become agency of record for University of Southern California Marshall School of Business and New Jersey Institute of Technology, for which it will work to elevate faculty as thought leaders in their fields, demonstrate their leadership on issues of equity and access in education, and provide support as they navigate the challenges presented by the coronavirus pandemic. In addition, Group Gordon is now AOR for the United Methodist Church, SPCA International and United Way of Greater Newark.
The Consultancy PR has been named agency of record for Leyden Lewis Design Studio, a full-service interior design firm based in Brooklyn, NY. The agency is overseeing overall media relations efforts for the firm, as well as providing assistance with executive positioning, partnership opportunities, interior design project outreach and more. Leyden Lewis Design Studio creates what it says are poetic and culturally sensitive spaces that emphasize the importance of the fine arts, design, and structure, incorporating global influences from the Caribbean heritage of founder and creative director Leyden Lewis.