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| Jennifer Tate |
Cracker Barrel has hired Jennifer Tate as chief marketing officer. Tate joins Cracker Barrel from Olive Garden, where she had been since 2010, most recently serving as executive vice president and chief marketer. She previously was a senior brand manager at Pizza Hut and a brand manager for Frito Lay. At Cracker Barrel, she succeeds former senior vp of marketing Don Hoffman, who left the company in February to take the CMO post at the Pinstripes restaurant chain. Cracker Barrel operates more than 660 restaurants and retail stores in 45 states.
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| Tanja Ruhnke |
French fashion house Maison Margiela has named Tanja Ruhnke chief marketing officer, a new position at the company. Ruhnke comes to Maison Margiela from Valentino, where she served as vice president of communications. Her previous positions include vice president of global branding and communications at Alexander Wang, vice president of public relations at KCD Worldwide and director of communications at Helmut Lang. Maison Margiela says it had sales of over 200 million euros (about $236 million) in 2019. The company is owned by OTB group, whose other holdings include Diesel and Viktor&Rolf.
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| Simon Neggers |
Oetker Collection, a German hotel management company, has added Simon Neggers to its executive leadership team as senior vice president of sales, marketing and communications, effective Sept. 7. Neggers comes to Oetker from Marriott International’s Luxury Brand Group, where he served as global vice president of communications and portfolio marketing. Before that, he was at Starwood Hotels & Resorts, where he was director of global communications for St. Regis, W Hotels and The Luxury Collection. In his new post, Neggers will oversee the global strategy for Oetker Collection's portfolio of Masterpiece Hotels and Estates. He will be based in the Parisian office of the company.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
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