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Hemsworth Communications has added Newport, CA-based commercial real estate development firm SCGWest to the roster of clients in its franchise and business services division. With work already underway, Hemsworth is developing a comprehensive B2B PR strategy for SCGWest that includes managing national media relations, thought leadership and more. SCGWest specializes in the turnkey delivery and management process of new, existing, and expanding restaurant and retail businesses nationwide, offering services that range from site selection, commercial lease auditing, lease negotiations and renewals to architecture design and construction, portfolio management and financing.
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Mower’s Syracuse office has donated its creative talents to spread the message that the region’s shops, museums and restaurants are open and ready to safely welcome customers. The eight-week campaign, “Put the ‘U’ back in Syrac_use” was announced at a press conference led by the Downtown Committee of Syracuse, with Syracuse Mayor Ben Walsh, Onondaga County Executive Ryan McMahon, Visit Syracuse and a diverse coalition of more than 50 local businesses lending support. Mower contributed the campaign’s concept, creative and PR, including a chalk mural that will be promoted as a selfie background on the side of a downtown Syracuse building. The agency also enlisted a scavenger hunt app called Scavify that challenges people to visit a variety of area businesses and iconic landmarks, as well as developing and distributing a “Reopening Business Toolkit” that includes posters, a window cling and sample social media posts. To date, as many as two-thirds of the county’s restaurants and retailers are back in business, with more to follow in the coming weeks.
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Playbook Public Relations has been awarded the marketing and communications contract for the Tampa Hillsborough Expressway Authority. Playbook will work to bring public awareness to THEA's $1 billion six-year work plan. The agency has also served as part of the team that spearheaded THEA's grassroots communications and outreach strategy. The term of the contract is three years with an option for THEA to renew with one-year extensions for each of the next two years.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
