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Hemsworth Communications has added Newport, CA-based commercial real estate development firm SCGWest to the roster of clients in its franchise and business services division. With work already underway, Hemsworth is developing a comprehensive B2B PR strategy for SCGWest that includes managing national media relations, thought leadership and more. SCGWest specializes in the turnkey delivery and management process of new, existing, and expanding restaurant and retail businesses nationwide, offering services that range from site selection, commercial lease auditing, lease negotiations and renewals to architecture design and construction, portfolio management and financing.
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Mower’s Syracuse office has donated its creative talents to spread the message that the region’s shops, museums and restaurants are open and ready to safely welcome customers. The eight-week campaign, “Put the ‘U’ back in Syrac_use” was announced at a press conference led by the Downtown Committee of Syracuse, with Syracuse Mayor Ben Walsh, Onondaga County Executive Ryan McMahon, Visit Syracuse and a diverse coalition of more than 50 local businesses lending support. Mower contributed the campaign’s concept, creative and PR, including a chalk mural that will be promoted as a selfie background on the side of a downtown Syracuse building. The agency also enlisted a scavenger hunt app called Scavify that challenges people to visit a variety of area businesses and iconic landmarks, as well as developing and distributing a “Reopening Business Toolkit” that includes posters, a window cling and sample social media posts. To date, as many as two-thirds of the county’s restaurants and retailers are back in business, with more to follow in the coming weeks.
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Playbook Public Relations has been awarded the marketing and communications contract for the Tampa Hillsborough Expressway Authority. Playbook will work to bring public awareness to THEA's $1 billion six-year work plan. The agency has also served as part of the team that spearheaded THEA's grassroots communications and outreach strategy. The term of the contract is three years with an option for THEA to renew with one-year extensions for each of the next two years.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
