BCW has brought on Martin Montoya as president, Latin America, effective Sept. 14. Montoya joins BCW from Cheil Brazil, where he was chief operating officer. He was previously CEO of Edelman Brazil and has also served as president of WMcCann in São Paulo. Based in Brazil, Montoya will be responsible for growth across 13 offices in the region, with a focus on strengthening the region’s integrated offerings. He replaces Jim Joseph, who left BCW in August to join McCann Health. “Martin has an enviable track record in building and leading agencies across disciplines and delivering integrated solutions that drive powerful results for clients. This was a critical factor in our search for a regional leader,” said BCW global CEO Donna Imperato.
APCO Worldwide has named Brian Keeter as senior director in the office of executive chairman Margery Kraus. Keeter joins APCO from Auburn University, where he served for 14 years as the executive director of public affairs. Before coming to Auburn, he served as the associate administrator for public affairs at the U.S. Department of Transportation’s Federal Highway Administration. Based in Washington, Keeter will provide expertise and strategic counsel to APCO clients, focusing initially on transportation and infrastructure, higher education and international engagement. “Brian has extensive experience in government relations, public affairs, strategic communications and business cultivation, and I am thrilled to welcome him to APCO,” Kraus said.
The Chemours Company, which was founded in July 2015 as a spin-off from DuPont, has promoted Alvenia Scarborough to senior vice president, corporate communications and chief brand officer, effective Oct. 1. Scarborough is currently senior director, corporate communications at the company. She will assume her new position from Erich S. Parker, who is retiring. Before coming to Chemours, Scarborough was a senior marketing communications consultant at UPS. She has also served as director, business communications and brand marketing at Newell Brands and director of marketing communications, consumer imaging at Kodak. Upon her promotion, Scarborough will join the Chemours executive team and will lead the company's communications strategy, with a focus on advancing the company's corporate narrative, advancing growth priorities, and elevating the company's corporate responsibility commitments.