Gannett has hired board member Mayur Gupta as chief marketing & strategy officer effective Sept. 8 for the job of transforming the media company to a subscription-led content business.
Gupta has content marketing experience at disruptive start-ups like Spotify and Freshly and consumer packaged goods companies like Kimberly Clark, where he was global head of omni channel experiences and platforms.
At Gannett, he is charged with connecting data, technology and storytelling to deliver original content through apps, audio, video, live events and emerging technologies to its audience of nearly 175 million in the U.S. and U.K.
CEO Michael Reed said Gupta, an engineer turned marketer, has already made his mark on Gannett since joining its board last October. “His experience building content-driven subscription models and his ability to execute on a vision and strategy with speed and agility align well with our goals for this role,” added Reed.
Upon joining Gannett, Gupta will step down from its board.