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PAN Communications has been engaged by Austin-based identity management company SailPoint to help accelerate the company’s media relations strategy and boost its brand narrative through content marketing, executive thought leadership, social and influencer strategy, and a strong measurement program. PAN vice president David Bowker will oversee the partnership. Powered by artificial intelligence and machine learning technologies, SailPoint’s platform is designed to deliver adaptive security, continuous compliance and improved business efficiency. “From the very beginning of our search, PAN stood out largely due to their media savvy and extensive media relationships, plus their data-driven approach to integrated marketing programs,” said SailPoint senior director, corporate communications Jessica Sutera.
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Hotwire has been named agency of record for enterprise technology company Brightspot, which was formerly known as Perfect Sense. The agency was tasked with developing messaging for the company’s rebrand, and will continue to support Brightspot’s marketing strategy through demand generation, content and media relations. The Brightspot account is being led by Marcy Massura, who has joined Hotwire as EVP, marketing consulting services. Massura will also serve as Brightspot’s advising CMO. “Having a strategic partner like Hotwire to advise and deliver across the entire marketing stack has been critical as we establish our new brand and communicate the value Brightspot brings to our current and future customers,” said Brightspot CEO David A. Gang.
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Lou Hammond Group has added several clients to its travel/real estate and tech client rosters. LHG has been engaged to provide public relations/corporate communications, strategic planning, creative services and digital marketing for Visit Hattiesburg; the Grand Hyatt Vail; Sweetgrass Inn, a new hotel opening in Isle of Palms, SC, in spring 2021; and East West Partners, a real estate development firm launching two residential properties in the Charleston, SC area. LHG’s new tech clients include web-based content management system Mura and NearShore Technology, an IT project development and team enhancement service provider.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
