MMGY Global is putting together a study focusing on Black leisure travelers and meetings professionals, the first in a series of market research reports that aim to better identify the needs, behaviors and sentiment of underrepresented travel communities. The Black Traveler: Insights, Opportunities & Priorities, which is set to be published in late October, will include results from MMGY Global’s 2019 Shifflet TRAVEL PERFORMANCE/Monitorprofiling Black leisure travelers within the United States. It will also feature a new survey analyzing the current opinions and attitudes of Black leisure travelers globally, and a new survey of Black meetings professionals from the members of the National Coalition of Black Meeting Professionals. “As companies begin to evaluate their approach to diversity, equity and inclusion internally, they also need to create products, experiences, services and marketing campaigns that connect with the needs of diverse markets,” said MMGY global CEO Clayton Reid.
Steinreich Communications, whose practice includes a large number of Israeli clients, has formed a new practice area that will focus on clients in the United Arab Emirates and Israel looking to expand their businesses in both countries. The launch of the new practice area follows the Aug. 13 announcement that the UAE and Israel will normalize relations. Corporate practice senior vice president Ariella Steinreich will head up the group. Since joining the firm in 2014, she has helped grow its client base in the Gulf and Israel. “Increasingly, we’re seeing interest from Israeli and UAE-based companies in doing business in the other country and due to our team’s long-standing relationships in both countries, we are able to provide the strategy, guidance and support they need to expand their business successfully,” said Steinreich Communications president and CEO Stan Steinreich.
5W Public Relations has created a specialty practice for clients in the legal technology space. The practice will serve clients that use technology and software to aid clients through legal services, as well as assisting the legal industry in the following areas: accounting, litigation support, document automation, document storage, legal research, case management, and more. "It's common for legal technology companies to be challenged when promoting themselves—whether that be explaining complex technologies, or competitor concerns. We have developed tried and true strategies for driving a steady stream of coverage amidst these hurdles," said 5W president Matt Caiola.