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| Clayton Reid |
MMGY Global is putting together a study focusing on Black leisure travelers and meetings professionals, the first in a series of market research reports that aim to better identify the needs, behaviors and sentiment of underrepresented travel communities. The Black Traveler: Insights, Opportunities & Priorities, which is set to be published in late October, will include results from MMGY Global’s 2019 Shifflet TRAVEL PERFORMANCE/Monitorprofiling Black leisure travelers within the United States. It will also feature a new survey analyzing the current opinions and attitudes of Black leisure travelers globally, and a new survey of Black meetings professionals from the members of the National Coalition of Black Meeting Professionals. “As companies begin to evaluate their approach to diversity, equity and inclusion internally, they also need to create products, experiences, services and marketing campaigns that connect with the needs of diverse markets,” said MMGY global CEO Clayton Reid.
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| Ariella Steinreich |
Steinreich Communications, whose practice includes a large number of Israeli clients, has formed a new practice area that will focus on clients in the United Arab Emirates and Israel looking to expand their businesses in both countries. The launch of the new practice area follows the Aug. 13 announcement that the UAE and Israel will normalize relations. Corporate practice senior vice president Ariella Steinreich will head up the group. Since joining the firm in 2014, she has helped grow its client base in the Gulf and Israel. “Increasingly, we’re seeing interest from Israeli and UAE-based companies in doing business in the other country and due to our team’s long-standing relationships in both countries, we are able to provide the strategy, guidance and support they need to expand their business successfully,” said Steinreich Communications president and CEO Stan Steinreich.
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| Matt Caiola |
5W Public Relations has created a specialty practice for clients in the legal technology space. The practice will serve clients that use technology and software to aid clients through legal services, as well as assisting the legal industry in the following areas: accounting, litigation support, document automation, document storage, legal research, case management, and more. "It's common for legal technology companies to be challenged when promoting themselves—whether that be explaining complex technologies, or competitor concerns. We have developed tried and true strategies for driving a steady stream of coverage amidst these hurdles," said 5W president Matt Caiola.
PAN launches a B2B web services offering... Strata, a women- and LGBTQ-owned shop with deep tech B2B experience, launches....Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, and Philadelphia, opens in Albuquerque.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
