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| John Breaux |
Former Senators John Breaux (D-LA) and Trent Lott (R-MS) have signed on to represent Guardian Centers of Georgia, disaster preparedness and tactical training outfit.
Their firm, Crossroads Strategies, is lobbying to advance the value of operational readiness and security training in areas including chemical, biological, radiological, nuclear and explosive response.
Crossroads executive VP Scott Brenner, who was chief of external affairs at the Office of Science and Technology at the Dept. of Homeland Security, joins the former Senators on the Guardian business.
Guardian says its Perry, GA campus "offers training and exercise in dynamic and immersive urban terrain replicating the most realistic natural and manmade disasters.”
Geoff Burkart, a 30-year veteran of AT&T, is founder and CEO of Guardian. He launched the company following his work in emergency management and response as aviation director at BellSouth during the Sept. 11 attacks and airlift operations during hurricanes Katrina and Rita.
Breaux and Lott exited Breaux Lott Leadership Group in July. They sold that firm to Squire Patton Boggs in 2010.
Crossroads also picked up the Nissan North America account, which spent $300K at BLLG during the first half of 2020, on Sept. 1.


Ballard Partners has added defense technology company Sempre to help it land federal contracts for digital infrastructure projects.
Flock Safety has hired Off Hill Strategies, a boutique lobby firm that boasts of its commitment to conservative principles.
Ballard Partners has signed South Korea’s SK Americas unit for representation on US semiconductor policies and developments.
Ballard Partners has signed to a represent the US unit of Rheinmetall, Germany’s biggest defense contractor, on Army procurement issues.
BGR Group signs on to provide lobbying and PR services for Terzo, an AI financial intelligence platform. Douglas Lute, chair of BGR’s international and defense practices, will join Terzo’s board of directors.



