 |
Havas Formula is launching Safety Operations Support, or SOS, a new service offering that will help clients implement, evaluate, and improve COVID-19 protocols to safeguard employee and customer safety. The offering is being executed and managed by Havas Street, the agency’s Los Angeles-based national activation and sampling practice. It will work with clients to create a custom field plan that ensures all protocols are implemented correctly, as well as educating and supporting store-level teams. Because policies and regulations vary state by state, and even market by market, the agency can tailor programming and reporting to fit the needs of each business sector. “With Safety Operations Support, we can take the burden off the corporate teams so they can focus on moving business forward without having to worry about the safety of their employees and customers,” said Havas Street president Adrienne Cadena.
 |
| Claire Griffin |
London-based luxury travel and lifestyle agencies MMGY Grifco and MMGY Ophir are merging. Alexandra Delf, formerly associate director at Ophir, and former Grifco associate director Flora Beaumont will serve as managing directors of the combined agency. Delf will lead the organization’s client and media relations efforts, while Beaumont will oversee financial management, growth, client strategy and team management. Grifco and Ophir founder Claire Griffin will remain an integral part of the Grifco business and assist in broader parent company initiatives as partner, MMGY Global. “Combining the expertise of our two teams brings clients even greater knowledge, resources, partnership opportunities and experience in the luxury travel and lifestyle sector,” said Griffin.
 |
| Jason Lahita |
FiComm Partners founder Jason Lahita has launched StreetCred Communications, which will focus on the financial services sector. StreetCred’s services include press release campaigns; financial copywriting; byline article development and placement; proactive media outreach and relationship management; media training and coaching; reporting, review and analysis. After selling his interest in FiComm Partners in 2018, Lahita served as chief communications officer at advisory firm Integrated Partners, which will be one of FiComm Partners’ first two clients, along with Potomac Fund Management, an asset manager and turnkey asset management program.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
