Havas Formula is launching Safety Operations Support, or SOS, a new service offering that will help clients implement, evaluate, and improve COVID-19 protocols to safeguard employee and customer safety. The offering is being executed and managed by Havas Street, the agency’s Los Angeles-based national activation and sampling practice. It will work with clients to create a custom field plan that ensures all protocols are implemented correctly, as well as educating and supporting store-level teams. Because policies and regulations vary state by state, and even market by market, the agency can tailor programming and reporting to fit the needs of each business sector. “With Safety Operations Support, we can take the burden off the corporate teams so they can focus on moving business forward without having to worry about the safety of their employees and customers,” said Havas Street president Adrienne Cadena.
London-based luxury travel and lifestyle agencies MMGY Grifco and MMGY Ophir are merging. Alexandra Delf, formerly associate director at Ophir, and former Grifco associate director Flora Beaumont will serve as managing directors of the combined agency. Delf will lead the organization’s client and media relations efforts, while Beaumont will oversee financial management, growth, client strategy and team management. Grifco and Ophir founder Claire Griffin will remain an integral part of the Grifco business and assist in broader parent company initiatives as partner, MMGY Global. “Combining the expertise of our two teams brings clients even greater knowledge, resources, partnership opportunities and experience in the luxury travel and lifestyle sector,” said Griffin.
FiComm Partners founder Jason Lahita has launched StreetCred Communications, which will focus on the financial services sector. StreetCred’s services include press release campaigns; financial copywriting; byline article development and placement; proactive media outreach and relationship management; media training and coaching; reporting, review and analysis. After selling his interest in FiComm Partners in 2018, Lahita served as chief communications officer at advisory firm Integrated Partners, which will be one of FiComm Partners’ first two clients, along with Potomac Fund Management, an asset manager and turnkey asset management program.