MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.

The agency will lead brand-building focused public relations through media relations and financial communications, and handle all communications and executions surrounding athlete partners and ambassadors.

On the platform, athletes can agree to sell a certain percentage of their on-field/court earnings or to contribute fixed amounts over a certain period of time. In the case of a team, an owner agrees to sell a percentage of equity. After SportBLX creates fractional interests in either the athlete's earnings or the team’s equity, the shares are listed and sold on the SportBLX platform.

"The blending of sports and investment worlds is a complex intersection, and MWWPR's unique depth of expertise in both is the perfect complement to our goal of making sports ownership accessible to everyone," said SportBLX co-founder Joseph De Perio.

SportBLX joins FanDuel and the Professional Fighters League on MWWPR's sports and entertainment roster.