 |
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
The agency will lead brand-building focused public relations through media relations and financial communications, and handle all communications and executions surrounding athlete partners and ambassadors.
On the platform, athletes can agree to sell a certain percentage of their on-field/court earnings or to contribute fixed amounts over a certain period of time. In the case of a team, an owner agrees to sell a percentage of equity. After SportBLX creates fractional interests in either the athlete's earnings or the team’s equity, the shares are listed and sold on the SportBLX platform.
"The blending of sports and investment worlds is a complex intersection, and MWWPR's unique depth of expertise in both is the perfect complement to our goal of making sports ownership accessible to everyone," said SportBLX co-founder Joseph De Perio.
SportBLX joins FanDuel and the Professional Fighters League on MWWPR's sports and entertainment roster.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington. (1 reader comment)
On November 15, “Ford v Ferrari” will roar into theaters, packing a publicity boost for two great global auto brands right on the marquee. Here's a Top Ten list of films in which a brand played a starring role. (1 reader comment)
Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
The National Football League has signed rapper Jay-Z to “amplify the league’s social justice efforts” in its bid to rebound from the PR blackeye suffered from the Colin Kaepernick fiasco. He also will advise the league on Super Bowl performers.
