Carolyn Izzo Integrated Communications has added Sovány Beverage Company to its food & beverage roster. CIIC will spearhead the company’s product launch and new branding campaign with public relations and social media support, influencer programs, strategic partnerships, content development and virtual events. Sovány’s products which are organic fruit-based with no added sugar, are currently sold at Albertsons, New Seasons Market, Randall’s, Erewhon, Central Markets, and other specialty stores and on Amazon. “As a woman-owned company we’re proud to be the first sparking water with USDA organic fruit juice. We look forward to continue innovating this market and working together with CIIC to reach new audiences through an integrated public relations program,” said Sovány CEO & founder Marcella Fodor.
Global Results Communications has been named agency of record for Ideanomics, a company focused on facilitating the adoption of commercial electric vehicles and developing next generation financial services and fintech products. GRC will provide Ideanomics with a full-service communications program, which will focus on increasing brand awareness through media relations, thought-leadership development and expanded coverage in top-tier news and industry trade publications. Ideanomics' upcoming projects include building next-generation technology ecosystems for alternate energy-powered transportation services, artificial intelligence/machine learning tools and digital financial services.
The Bradford Dalton Group, the Nashville office of the Dalton Agency, has been selected as agency of record for Roadie, a crowdsourced network of approximately 150,000 drivers. Bradford Dalton Group is carrying out a national public relations campaign on Roadie’s behalf to raise awareness of the Atlanta company’s “on the way” delivery service, which allows drivers to deliver goods to a location that is on the way to where they were already going. In addition to delivering goods between individuals, Roadie works with such retail outlets as The Home Depot, Walmart, Tractor Supply and Best Buy. It also delivers lost luggage for Alaska Airlines, American Airlines, Delta Air Lines, Southwest Airlines and United Airlines. “Bradford Dalton Group's proposal really impressed us,” said Roadie Corporate Communications Manager Heather Hughes. “Their thoughtful, strategic approach to PR is exactly what Roadie needs right now.”