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Carolyn Izzo Integrated Communications has added Sovány Beverage Company to its food & beverage roster. CIIC will spearhead the company’s product launch and new branding campaign with public relations and social media support, influencer programs, strategic partnerships, content development and virtual events. Sovány’s products which are organic fruit-based with no added sugar, are currently sold at Albertsons, New Seasons Market, Randall’s, Erewhon, Central Markets, and other specialty stores and on Amazon. “As a woman-owned company we’re proud to be the first sparking water with USDA organic fruit juice. We look forward to continue innovating this market and working together with CIIC to reach new audiences through an integrated public relations program,” said Sovány CEO & founder Marcella Fodor.
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Global Results Communications has been named agency of record for Ideanomics, a company focused on facilitating the adoption of commercial electric vehicles and developing next generation financial services and fintech products. GRC will provide Ideanomics with a full-service communications program, which will focus on increasing brand awareness through media relations, thought-leadership development and expanded coverage in top-tier news and industry trade publications. Ideanomics' upcoming projects include building next-generation technology ecosystems for alternate energy-powered transportation services, artificial intelligence/machine learning tools and digital financial services.
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The Bradford Dalton Group, the Nashville office of the Dalton Agency, has been selected as agency of record for Roadie, a crowdsourced network of approximately 150,000 drivers. Bradford Dalton Group is carrying out a national public relations campaign on Roadie’s behalf to raise awareness of the Atlanta company’s “on the way” delivery service, which allows drivers to deliver goods to a location that is on the way to where they were already going. In addition to delivering goods between individuals, Roadie works with such retail outlets as The Home Depot, Walmart, Tractor Supply and Best Buy. It also delivers lost luggage for Alaska Airlines, American Airlines, Delta Air Lines, Southwest Airlines and United Airlines. “Bradford Dalton Group's proposal really impressed us,” said Roadie Corporate Communications Manager Heather Hughes. “Their thoughtful, strategic approach to PR is exactly what Roadie needs right now.”
Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought... The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future... Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility... The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” on July 16 at Avoq's rooftop.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
