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Carolyn Izzo Integrated Communications has added Sovány Beverage Company to its food & beverage roster. CIIC will spearhead the company’s product launch and new branding campaign with public relations and social media support, influencer programs, strategic partnerships, content development and virtual events. Sovány’s products which are organic fruit-based with no added sugar, are currently sold at Albertsons, New Seasons Market, Randall’s, Erewhon, Central Markets, and other specialty stores and on Amazon. “As a woman-owned company we’re proud to be the first sparking water with USDA organic fruit juice. We look forward to continue innovating this market and working together with CIIC to reach new audiences through an integrated public relations program,” said Sovány CEO & founder Marcella Fodor.
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Global Results Communications has been named agency of record for Ideanomics, a company focused on facilitating the adoption of commercial electric vehicles and developing next generation financial services and fintech products. GRC will provide Ideanomics with a full-service communications program, which will focus on increasing brand awareness through media relations, thought-leadership development and expanded coverage in top-tier news and industry trade publications. Ideanomics' upcoming projects include building next-generation technology ecosystems for alternate energy-powered transportation services, artificial intelligence/machine learning tools and digital financial services.
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The Bradford Dalton Group, the Nashville office of the Dalton Agency, has been selected as agency of record for Roadie, a crowdsourced network of approximately 150,000 drivers. Bradford Dalton Group is carrying out a national public relations campaign on Roadie’s behalf to raise awareness of the Atlanta company’s “on the way” delivery service, which allows drivers to deliver goods to a location that is on the way to where they were already going. In addition to delivering goods between individuals, Roadie works with such retail outlets as The Home Depot, Walmart, Tractor Supply and Best Buy. It also delivers lost luggage for Alaska Airlines, American Airlines, Delta Air Lines, Southwest Airlines and United Airlines. “Bradford Dalton Group's proposal really impressed us,” said Roadie Corporate Communications Manager Heather Hughes. “Their thoughtful, strategic approach to PR is exactly what Roadie needs right now.”
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
