Edelman has announced the US launch of Edelman CommsTech Solutions, an offering that leverages technology, tools, data and analytics to provide actionable intelligence for communicators. The offering is focused on helping clients target, measure and shape trust and behavior at the individual level. The CommsTech team includes more than 50 client advisors, data scientists, analysts, technologists and developers. Services the team provides include advisory services and custom technology products that help executives modernize their in-house communications departments. “Our people-centric approach to CommsTech is going to revolutionize the communications industry just like Martech has done for marketing services,” said Yannis Kotziagkiaouridis, chief data and analytics officer and head of Edelman data & intelligence. Clients who are already using Edelman’s CommsTech programs include Mitsubishi Heavy Industries and Hologic Inc.
Ruder Finn has acquired full-service public relations firm jacobstahl to anchor the re-launch of Bloom, its incubator agency, as well as Bloom Health, which focuses on the healthcare sector. The group will be consolidated under the name jacobstahl, a Bloom company, and be managed by jacobstahl partners Sandra Stahl and Jeremy Jacob, both of whom started their careers at Ruder Finn. Founded in 2003, jacobstahl works with major healthcare multinationals and start-ups. Last year it launched ISSUES360, a dedicated practice providing clients with communications solutions for issues with global and in-market implications for a brand’s ecosystem, corporate reputation, internal culture and sales organization. “With jacobstahl at the helm, Bloom has the leadership and vision to develop and deliver what’s next in healthcare and corporate communications,” said Ruder Finn CO Kathy Bloomgarden.
Landis Communications, which will celebrate its 30th anniversary in October, has launched its #30for30 campaign, which will consist of donations to 30 (+1 for good measure) nonprofits nominated by LCI staffers. Each charity will receive a $300 donation and a special shout out across LCI’s social media platforms. The team also will be giving back to the community through a variety of activities. In addition, LCI will host a special#3for30 series on its YouTube channel, in which founder and CEO David Landis will conduct short interviews with clients past and present about memories of working with the firm. “Our communities sustain us and that support, in turn, helps business,” said Landis. “In honor of our 30-year anniversary, we’re excited to salute 30 (plus one) nonprofits, donate to them and call attention to their cause.”