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PAN Communications has been named agency of record for virtual hiring event and online career fair software brand Brazen. Starting with targeted media relations, executive thought leadership and analyst relations programs, PAN will work with Brazen’s marketing team to deliver high brand visibility around key topics and themes within the human resources, talent acquisition and technology industries. The agency will then help expand Brazen’s executive thought leadership bench to include a wider variety of experts while broadening its analyst relations outreach. PAN's team “knows how to bring awareness to rapidly growing technology brands that are modernizing conventional ways of thinking and doing, and that’s what Brazen has set out to accomplish during a time when virtual communication is critical.” said Joe Matar, vice president of marketing at Brazen.
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Diffusion has been selected as agency of record by Facet Wealth, a startup dedicated to democratizing access to certified financial planners for everyday Americans. Diffusion will provide corporate and consumer support for the company, raising awareness and credibility for the brand. The agency’s campaign will employ an always-on media relations engine designed to interject Facet Wealth’s expertise and point-of-view into trending personal finance topics. Additionally, Diffusion’s campaign will create content for Facet Wealth utilizing original data that demonstrates how the current climate is actively altering American financial priorities, among other related topics. “We were won over by their creativity, their fresh take on our brand, and their detailed experience in our sector,” said Facet Wealth head of marketing Randi Charles.
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Firecracker PR has added Avatier, a provider of identity governance and administration, and Voxox, which offers unified cloud communication solutions for businesses, to its roster of clients in the software-as-a-service sector. It will serve as agency of record for both clients. For Avatier, Firecracker will execute comprehensive media relations and content marketing campaigns. The agency’s services for Voxox will include integrated media relations campaigns with social media management. Firecracker’s other SaaS clients include Airdroid, Sparkcentral and 42Crunch.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
