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PAN Communications has been named agency of record for virtual hiring event and online career fair software brand Brazen. Starting with targeted media relations, executive thought leadership and analyst relations programs, PAN will work with Brazen’s marketing team to deliver high brand visibility around key topics and themes within the human resources, talent acquisition and technology industries. The agency will then help expand Brazen’s executive thought leadership bench to include a wider variety of experts while broadening its analyst relations outreach. PAN's team “knows how to bring awareness to rapidly growing technology brands that are modernizing conventional ways of thinking and doing, and that’s what Brazen has set out to accomplish during a time when virtual communication is critical.” said Joe Matar, vice president of marketing at Brazen.
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Diffusion has been selected as agency of record by Facet Wealth, a startup dedicated to democratizing access to certified financial planners for everyday Americans. Diffusion will provide corporate and consumer support for the company, raising awareness and credibility for the brand. The agency’s campaign will employ an always-on media relations engine designed to interject Facet Wealth’s expertise and point-of-view into trending personal finance topics. Additionally, Diffusion’s campaign will create content for Facet Wealth utilizing original data that demonstrates how the current climate is actively altering American financial priorities, among other related topics. “We were won over by their creativity, their fresh take on our brand, and their detailed experience in our sector,” said Facet Wealth head of marketing Randi Charles.
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Firecracker PR has added Avatier, a provider of identity governance and administration, and Voxox, which offers unified cloud communication solutions for businesses, to its roster of clients in the software-as-a-service sector. It will serve as agency of record for both clients. For Avatier, Firecracker will execute comprehensive media relations and content marketing campaigns. The agency’s services for Voxox will include integrated media relations campaigns with social media management. Firecracker’s other SaaS clients include Airdroid, Sparkcentral and 42Crunch.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
