PAN Communications has been named agency of record for virtual hiring event and online career fair software brand Brazen. Starting with targeted media relations, executive thought leadership and analyst relations programs, PAN will work with Brazen’s marketing team to deliver high brand visibility around key topics and themes within the human resources, talent acquisition and technology industries. The agency will then help expand Brazen’s executive thought leadership bench to include a wider variety of experts while broadening its analyst relations outreach. PAN's team “knows how to bring awareness to rapidly growing technology brands that are modernizing conventional ways of thinking and doing, and that’s what Brazen has set out to accomplish during a time when virtual communication is critical.” said Joe Matar, vice president of marketing at Brazen.
Diffusion has been selected as agency of record by Facet Wealth, a startup dedicated to democratizing access to certified financial planners for everyday Americans. Diffusion will provide corporate and consumer support for the company, raising awareness and credibility for the brand. The agency’s campaign will employ an always-on media relations engine designed to interject Facet Wealth’s expertise and point-of-view into trending personal finance topics. Additionally, Diffusion’s campaign will create content for Facet Wealth utilizing original data that demonstrates how the current climate is actively altering American financial priorities, among other related topics. “We were won over by their creativity, their fresh take on our brand, and their detailed experience in our sector,” said Facet Wealth head of marketing Randi Charles.
Firecracker PR has added Avatier, a provider of identity governance and administration, and Voxox, which offers unified cloud communication solutions for businesses, to its roster of clients in the software-as-a-service sector. It will serve as agency of record for both clients. For Avatier, Firecracker will execute comprehensive media relations and content marketing campaigns. The agency’s services for Voxox will include integrated media relations campaigns with social media management. Firecracker’s other SaaS clients include Airdroid, Sparkcentral and 42Crunch.