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Rachel Harrison, one of the co-founders of Lion & Lamb Communications, has started up Rachel Harrison Communications, a full-service PR and multichannel marketing firm. Harrison will helm the New York City-based firm, which will also have representation in Los Angeles, London, Boston and Mexico City. RHC will work with clients across the travel & hospitality, wine & spirits, health & sustainability and technology sectors. It will offer a full suite of communication services, including RHC Digital, an online strategy division. RHC Digital’s capabilities will encompass social media, content marketing, email marketing, digital advertising, website design and development, and creative production. “During a time of great uncertainty, our agency will fill a gap for many businesses facing unprecedented challenges,” said Harrison.
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The Hispanic Public Relations Association has launched HPRA Texas, its sixth formalized chapter in the nation. HPRA Texas aims to provide professional development initiatives, deepen industry partnerships, explore research opportunities and connect like-minded leaders working to create impact within the communications industry. The chapter’s 2020 executive board of directors includes APC Collective CEO Audrey Ponzio, who will serve as president; Big Oak Tree Media managing partner (vice president); and APC Collective’s Brianna Hernandez (secretary) and Jennifer Meza (treasurer). “By 2022, Texas is estimated to become a Latinx majority state,” said Ponzio. “From El Paso to Dallas and everywhere in between the HPRA Texas chapter looks forward to serving the growing number of PR professionals across Texas.” To become a member of HPRA Texas, email [email protected]. Due to COVID-19, membership fees will be waived for 2020.
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RooneyPartners has developed the RP HealthCast, a public-service podcast devoted to broadcasting reliable and factual information about the coronavirus pandemic to the public. Over 20 episodes have been posted since April 21, most featuring interviews with journalists from media outlets including the New York Times, Bloomberg, CNBC, Forbes, Fortune, Wired, Yahoo! Finance, Fast Company, Business Insider and Barron’s. The podcast, hosted by RooneyPartners head of medical communications Jeffrey Freedman, is available on Spotify, Apple, Amazon Alexa, TuneIn, Stitcher and Google Play as well as at www.rphealthcast.com. “Giving a human voice to great journalism and journalists is our way of supporting a free press, turning a few heads and, hopefully, informing a few minds,” says RooneyPartners founder Terry Rooney.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
