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Rachel Harrison, one of the co-founders of Lion & Lamb Communications, has started up Rachel Harrison Communications, a full-service PR and multichannel marketing firm. Harrison will helm the New York City-based firm, which will also have representation in Los Angeles, London, Boston and Mexico City. RHC will work with clients across the travel & hospitality, wine & spirits, health & sustainability and technology sectors. It will offer a full suite of communication services, including RHC Digital, an online strategy division. RHC Digital’s capabilities will encompass social media, content marketing, email marketing, digital advertising, website design and development, and creative production. “During a time of great uncertainty, our agency will fill a gap for many businesses facing unprecedented challenges,” said Harrison.
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The Hispanic Public Relations Association has launched HPRA Texas, its sixth formalized chapter in the nation. HPRA Texas aims to provide professional development initiatives, deepen industry partnerships, explore research opportunities and connect like-minded leaders working to create impact within the communications industry. The chapter’s 2020 executive board of directors includes APC Collective CEO Audrey Ponzio, who will serve as president; Big Oak Tree Media managing partner (vice president); and APC Collective’s Brianna Hernandez (secretary) and Jennifer Meza (treasurer). “By 2022, Texas is estimated to become a Latinx majority state,” said Ponzio. “From El Paso to Dallas and everywhere in between the HPRA Texas chapter looks forward to serving the growing number of PR professionals across Texas.” To become a member of HPRA Texas, email [email protected]. Due to COVID-19, membership fees will be waived for 2020.
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RooneyPartners has developed the RP HealthCast, a public-service podcast devoted to broadcasting reliable and factual information about the coronavirus pandemic to the public. Over 20 episodes have been posted since April 21, most featuring interviews with journalists from media outlets including the New York Times, Bloomberg, CNBC, Forbes, Fortune, Wired, Yahoo! Finance, Fast Company, Business Insider and Barron’s. The podcast, hosted by RooneyPartners head of medical communications Jeffrey Freedman, is available on Spotify, Apple, Amazon Alexa, TuneIn, Stitcher and Google Play as well as at www.rphealthcast.com. “Giving a human voice to great journalism and journalists is our way of supporting a free press, turning a few heads and, hopefully, informing a few minds,” says RooneyPartners founder Terry Rooney.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
