Magrino Agency scoops up Sur La Table, a retail chain that sells high-end kitchen products. The agency is working with the brand’s marketing team to develop a strategy that continues to position Sur La Table as the go-to for all kitchenware needs, building on its legacy of providing cooking enthusiasts with unique products and culinary classes. Sur La Table’s product line includes tools, bakeware, cookware, cutlery, electronics, linens and table items, glassware and bar items, gourmet food items and outdoor supplies. With over 650,000 students, its cooking classes are expanding at a rate of 19 percent annually. Sur La Table joins Magrino’s roster of lifestyle brands and consumer products, which includes Cuisinart, Hunter Douglas, Hästens and Drew Barrymore’s Flower Home.
Back Bay Communications lands Goji, a UK-based tech company that provides an investment platform connecting alternative investment managers with high net worth investors globally. BackBay will help Goji develop and deploy integrated public relations, thought leadership content development and social media programs to build brand awareness of Goji and its technology solutions among private equity, private real estate and wealth management firms and high net worth individuals. “BackBay’s integrated approach, encompassing media relations, content and social media will help raise awareness for Goji’s secure and scalable modular platform that provides individuals with greater access to alternative investments,” said Goji CEO David Genn.
Uproar PR adds Rendever, which provides virtual reality services to seniors. The agency will conduct an integrated public relations campaign focused on boosting brand awareness for the company as a whole as well as building thought leadership profiles for its executive team. Leveraging its relationships with national, technology and VR-specific reporters, Uproar PR will also bring attention to Rendever’s critical programs that were developed in response to the COVID-19 pandemic. Rendever says its VR services help seniors combat social isolation through shared experiences that include participating in bucket-list adventures, revisiting meaningful places and staying engaged with family members through personal photos and videos. “When evaluating potential partners, Uproar PR’s success in national business and technology publications really stood out,” said Rendever co-founder and CEO Kyle Rand.