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Magrino Agency scoops up Sur La Table, a retail chain that sells high-end kitchen products. The agency is working with the brand’s marketing team to develop a strategy that continues to position Sur La Table as the go-to for all kitchenware needs, building on its legacy of providing cooking enthusiasts with unique products and culinary classes. Sur La Table’s product line includes tools, bakeware, cookware, cutlery, electronics, linens and table items, glassware and bar items, gourmet food items and outdoor supplies. With over 650,000 students, its cooking classes are expanding at a rate of 19 percent annually. Sur La Table joins Magrino’s roster of lifestyle brands and consumer products, which includes Cuisinart, Hunter Douglas, Hästens and Drew Barrymore’s Flower Home.
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Back Bay Communications lands Goji, a UK-based tech company that provides an investment platform connecting alternative investment managers with high net worth investors globally. BackBay will help Goji develop and deploy integrated public relations, thought leadership content development and social media programs to build brand awareness of Goji and its technology solutions among private equity, private real estate and wealth management firms and high net worth individuals. “BackBay’s integrated approach, encompassing media relations, content and social media will help raise awareness for Goji’s secure and scalable modular platform that provides individuals with greater access to alternative investments,” said Goji CEO David Genn.
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Uproar PR adds Rendever, which provides virtual reality services to seniors. The agency will conduct an integrated public relations campaign focused on boosting brand awareness for the company as a whole as well as building thought leadership profiles for its executive team. Leveraging its relationships with national, technology and VR-specific reporters, Uproar PR will also bring attention to Rendever’s critical programs that were developed in response to the COVID-19 pandemic. Rendever says its VR services help seniors combat social isolation through shared experiences that include participating in bucket-list adventures, revisiting meaningful places and staying engaged with family members through personal photos and videos. “When evaluating potential partners, Uproar PR’s success in national business and technology publications really stood out,” said Rendever co-founder and CEO Kyle Rand.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
