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Magrino Agency scoops up Sur La Table, a retail chain that sells high-end kitchen products. The agency is working with the brand’s marketing team to develop a strategy that continues to position Sur La Table as the go-to for all kitchenware needs, building on its legacy of providing cooking enthusiasts with unique products and culinary classes. Sur La Table’s product line includes tools, bakeware, cookware, cutlery, electronics, linens and table items, glassware and bar items, gourmet food items and outdoor supplies. With over 650,000 students, its cooking classes are expanding at a rate of 19 percent annually. Sur La Table joins Magrino’s roster of lifestyle brands and consumer products, which includes Cuisinart, Hunter Douglas, Hästens and Drew Barrymore’s Flower Home.
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Back Bay Communications lands Goji, a UK-based tech company that provides an investment platform connecting alternative investment managers with high net worth investors globally. BackBay will help Goji develop and deploy integrated public relations, thought leadership content development and social media programs to build brand awareness of Goji and its technology solutions among private equity, private real estate and wealth management firms and high net worth individuals. “BackBay’s integrated approach, encompassing media relations, content and social media will help raise awareness for Goji’s secure and scalable modular platform that provides individuals with greater access to alternative investments,” said Goji CEO David Genn.
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Uproar PR adds Rendever, which provides virtual reality services to seniors. The agency will conduct an integrated public relations campaign focused on boosting brand awareness for the company as a whole as well as building thought leadership profiles for its executive team. Leveraging its relationships with national, technology and VR-specific reporters, Uproar PR will also bring attention to Rendever’s critical programs that were developed in response to the COVID-19 pandemic. Rendever says its VR services help seniors combat social isolation through shared experiences that include participating in bucket-list adventures, revisiting meaningful places and staying engaged with family members through personal photos and videos. “When evaluating potential partners, Uproar PR’s success in national business and technology publications really stood out,” said Rendever co-founder and CEO Kyle Rand.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
