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Magrino Agency scoops up Sur La Table, a retail chain that sells high-end kitchen products. The agency is working with the brand’s marketing team to develop a strategy that continues to position Sur La Table as the go-to for all kitchenware needs, building on its legacy of providing cooking enthusiasts with unique products and culinary classes. Sur La Table’s product line includes tools, bakeware, cookware, cutlery, electronics, linens and table items, glassware and bar items, gourmet food items and outdoor supplies. With over 650,000 students, its cooking classes are expanding at a rate of 19 percent annually. Sur La Table joins Magrino’s roster of lifestyle brands and consumer products, which includes Cuisinart, Hunter Douglas, Hästens and Drew Barrymore’s Flower Home.
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Back Bay Communications lands Goji, a UK-based tech company that provides an investment platform connecting alternative investment managers with high net worth investors globally. BackBay will help Goji develop and deploy integrated public relations, thought leadership content development and social media programs to build brand awareness of Goji and its technology solutions among private equity, private real estate and wealth management firms and high net worth individuals. “BackBay’s integrated approach, encompassing media relations, content and social media will help raise awareness for Goji’s secure and scalable modular platform that provides individuals with greater access to alternative investments,” said Goji CEO David Genn.
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Uproar PR adds Rendever, which provides virtual reality services to seniors. The agency will conduct an integrated public relations campaign focused on boosting brand awareness for the company as a whole as well as building thought leadership profiles for its executive team. Leveraging its relationships with national, technology and VR-specific reporters, Uproar PR will also bring attention to Rendever’s critical programs that were developed in response to the COVID-19 pandemic. Rendever says its VR services help seniors combat social isolation through shared experiences that include participating in bucket-list adventures, revisiting meaningful places and staying engaged with family members through personal photos and videos. “When evaluating potential partners, Uproar PR’s success in national business and technology publications really stood out,” said Rendever co-founder and CEO Kyle Rand.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
