Sundance Institute chief marketing officer Mike Monroe is heading to Penske Media Corporation, where he will take on the position of chief marketing officer and head of PMC Studios, the television and video partnership arm of the company.
Before coming to Sundance last year, Monroe was VP of marketing for The Atlantic and head of its in-house studio, Atlantic Re:think. He previously held marketing and content leadership roles at Forbes and Condé Nast
In his new position, Monroe will lead the development of PMC Studios, integrated marketing & creative services, account management and communications for the Portfolio Sales team working in conjunction with PMC's brands, which include Rolling Stone, Variety, Deadline, ARTnews and WWD. He will be based in PMC's Los Angeles office.
"Mike's wide breadth of expertise in building and leading award-winning marketing organizations will help us drive significant growth through partnerships with some of the world's largest advertisers," said PMC chief advertising & partnerships officer Mark Howard, to whom Monroe will report.
Last week, PMC announced a deal with Hollywood Reporter owner MRC, to create two joint ventures, one of which places the trade and consumer brands from both companies under PMC’s control.