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BCW wins Swiss state of Vaud and city of Lausanne (together known as the Olympic Capital) in the development of a new sporting-event strategy. In light of such current events in the global health situation, BCW will work with the area’s authorities as they align their development objectives with international events to increase impact for the local communities. The Olympic Capital has hosted many major international sporting events, including the 2020 Winter Youth Olympic Games, which was held in Lausanne in January. “We now need a fresh look on how events can best impact our city and our people, in a way that is aligned with our social, economic and sustainability objectives,” said Patrice Iseli, Head of Sport at the City of Lausanne. “This is a more holistic way of approaching the legacy of sporting events, and we look forward to working alongside BCW to help us achieve our goals.”
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Nickerson lands Finegold Alexander Architects, a pioneer in the adaptive use movement in project sectors ranging from national landmarks and civic buildings to development, K-12 and higher education, and cultural institutions. Nickerson will handle all media relations and interactions for the design collective. It will also conduct overall communications strategy planning, which involves a review of their share of voice for their design sectors and how this impacts their online presence. FAA is known for integrating projects seamlessly into physical, cultural and environmental contexts. Nickerson has offices in Boston, Miami, New York and Los Angeles.
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FrazierHeiby adds Crunch Time Apple Growers, a New York state-based cooperative of 151 growers. The agency will support retailer and consumer marketing efforts for SnapDragon and RubyFrost apples. Its efforts will encompass retailer relations, media relations/PR, influencer relations, social/digital campaigns, trade shows and consumer events. “FrazierHeiby has key expertise in our industry," said Joel Crist of Crist Bros. Orchards Inc. and Crunch Time Apple Growers board chair. “That, paired with its track record of helping organizations solve complex business challenges, made FrazierHeiby the right choice to help us build and manage the SnapDragon and RubyFrost brands.”
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
