BCW wins Swiss state of Vaud and city of Lausanne (together known as the Olympic Capital) in the development of a new sporting-event strategy. In light of such current events in the global health situation, BCW will work with the area’s authorities as they align their development objectives with international events to increase impact for the local communities. The Olympic Capital has hosted many major international sporting events, including the 2020 Winter Youth Olympic Games, which was held in Lausanne in January. “We now need a fresh look on how events can best impact our city and our people, in a way that is aligned with our social, economic and sustainability objectives,” said Patrice Iseli, Head of Sport at the City of Lausanne. “This is a more holistic way of approaching the legacy of sporting events, and we look forward to working alongside BCW to help us achieve our goals.”


Nickerson lands Finegold Alexander Architects, a pioneer in the adaptive use movement in project sectors ranging from national landmarks and civic buildings to development, K-12 and higher education, and cultural institutions. Nickerson will handle all media relations and interactions for the design collective. It will also conduct overall communications strategy planning, which involves a review of their share of voice for their design sectors and how this impacts their online presence. FAA is known for integrating projects seamlessly into physical, cultural and environmental contexts. Nickerson has offices in Boston, Miami, New York and Los Angeles.

Crunch Time

FrazierHeiby adds Crunch Time Apple Growers, a New York state-based cooperative of 151 growers. The agency will support retailer and consumer marketing efforts for SnapDragon and RubyFrost apples. Its efforts will encompass retailer relations, media relations/PR, influencer relations, social/digital campaigns, trade shows and consumer events. “FrazierHeiby has key expertise in our industry," said Joel Crist of Crist Bros. Orchards Inc. and Crunch Time Apple Growers board chair. “That, paired with its track record of helping organizations solve complex business challenges, made FrazierHeiby the right choice to help us build and manage the SnapDragon and RubyFrost brands.”