 |
BCW wins Swiss state of Vaud and city of Lausanne (together known as the Olympic Capital) in the development of a new sporting-event strategy. In light of such current events in the global health situation, BCW will work with the area’s authorities as they align their development objectives with international events to increase impact for the local communities. The Olympic Capital has hosted many major international sporting events, including the 2020 Winter Youth Olympic Games, which was held in Lausanne in January. “We now need a fresh look on how events can best impact our city and our people, in a way that is aligned with our social, economic and sustainability objectives,” said Patrice Iseli, Head of Sport at the City of Lausanne. “This is a more holistic way of approaching the legacy of sporting events, and we look forward to working alongside BCW to help us achieve our goals.”
 |
Nickerson lands Finegold Alexander Architects, a pioneer in the adaptive use movement in project sectors ranging from national landmarks and civic buildings to development, K-12 and higher education, and cultural institutions. Nickerson will handle all media relations and interactions for the design collective. It will also conduct overall communications strategy planning, which involves a review of their share of voice for their design sectors and how this impacts their online presence. FAA is known for integrating projects seamlessly into physical, cultural and environmental contexts. Nickerson has offices in Boston, Miami, New York and Los Angeles.
 |
FrazierHeiby adds Crunch Time Apple Growers, a New York state-based cooperative of 151 growers. The agency will support retailer and consumer marketing efforts for SnapDragon and RubyFrost apples. Its efforts will encompass retailer relations, media relations/PR, influencer relations, social/digital campaigns, trade shows and consumer events. “FrazierHeiby has key expertise in our industry," said Joel Crist of Crist Bros. Orchards Inc. and Crunch Time Apple Growers board chair. “That, paired with its track record of helping organizations solve complex business challenges, made FrazierHeiby the right choice to help us build and manage the SnapDragon and RubyFrost brands.”
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
