The Oklahoma Dept. of Health has hired Oklahoma City-based Saxum to handle COVID-19-related communications.
That $15K a-month effort, which kicked off Sept. 3, covers traditional media outreach, social media support and content creation.
Jackie Shawnee, the Dept.’s chief communications officer, told the CNHI news service that the hiring of Saxum frees her agency to handle other health priorities, including flu, community and family health, disease and prevention, and protective health topics.
The Health Dept reports that there have been 92K COVID-19 cases in the state since March and 1,055 deaths.
It has developed a four-tiered (new normal, low, moderate and high) risk measurement tool that identifies risk levels on a county-by-county basis.
The Oct. 1 measurement showed fifteen of the Sooner State’s 77 counties had a low risk standing with the balance registering a moderate reading.
Saxum’s contract runs through the end of the year. It may be renewed for up to three additional one-year periods.