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Edelman has signed to promote Australia’s Minderoo Foundation and its report that highlights the prevalence of modern day slavery of women and girls throughout the world and an initiative to gain a better understanding of the biology of the deep ocean.
The "Stacked Odds" report, which is slated to be released Oct. 8 ahead of International Day of the Girl on Oct. 11, deals with slavery or human trafficking.
Edelman will pitch Stacked Odds to media in New York and London and line up interviews for Minderoo’s spokesperson, Grace Forrest.
The No. 1 independent firm also will promote Minderoo’s OceanOmics effort, a plan to develop new ships and technology to better monitor and conserve wildlife.
It has targeted US and European media for the healthy ocean pitch.
Andrew and Nicola Forrest launched Minderoo in 2003. One of Australia’s richest men, he founded Anaconda Nickel and Fortescue Metals, which mines and ships iron ore to China.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
