Tracy McGraw
Tracy McGraw

Tracy McGraw, who has headed up communications for Tyler Perry Studios since 2018, is headed to Twitter, where she will be senior director of global consumer communications.

At Tyler Perry Studios, McGraw led publicity efforts for its 2019 grand opening and spearheaded media partnerships to amplify the studio’s purpose and vision.

She previously spent over two decades at Viacom, holding senior communications positions that included vice president of corporate communications & publicity at BET and director of communications at VH1.

In her new position, McGraw will lead consumer communications and media campaigns for Twitter’s product launches, partner announcements and cultural events. She reports to Twitter vice president, global communications Brandon Borrman.

“Twitter plays a massive role in shaping culture around the world, and Tracy is the perfect person to help us better tell those stories and deepen our connections,” said Borrman.