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French|West|Vaughan works with Wilmington and Beaches CVB on “Fall is the New Summer,” a campaign promoting fall travel to the North Carolina resort area. FWV’s work for the client includes earned media outreach, social media and blog content development. The effort, which primarily focuses on reaching in-state audiences who are actively researching travel options, will utilize such channels as paid search, paid social, programmatic, targeted eBlasts and publisher direct. Continuing through the end of October, the campaign seeks to reassure potential visitors about COVID concerns related to safety and remind potential travelers that the destination’s summer offerings are all still available in the fall. Domestic visitors to and within New Hanover County, where Wilmington is located, spent a record $658.78 million in 2019.
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Powers Brand Communications has acquired three new franchise clients: petbar, The Closet Trading Company and Nick Filet. Powers will work with franchisees of each brand on planning and executing grand openings, conducting media relations and offering local store marketing support. Dallas-based pet wash and spa petbar operates two locations with a third soon to open, and has signed five franchisees who are set to open 15 locations within the year. With four stores throughout California, The Closet Trading Company, which sells used clothing, shoes and accessories for women, recently launched as a franchise concept and is preparing to open its first franchise in Florida this November. Nick File, a fast-casual restaurant founded in 2018, is opening its first franchise later this year and the company is currently seeking other prospective owners.
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TransMedia Group has been engaged to manage all public relations activities for the South Florida affiliate of RSVP Advertising, which bills itself as the “Original Luxury Direct Mail Agency.” TransMedia Group plans to schedule radio and television appearances and print interviews for RSVP of South Florida owner and operator Mitch Ziffer. It will also assist with social media content and graphic creation for RSVP’s luxury card packs, which promote brands to homeowners in need of their services. “We’re confident TransMedia Group will be showing media how RSVP has helped so many businesses to reach the right people with the right message,” said Ziffer.
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
