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French|West|Vaughan works with Wilmington and Beaches CVB on “Fall is the New Summer,” a campaign promoting fall travel to the North Carolina resort area. FWV’s work for the client includes earned media outreach, social media and blog content development. The effort, which primarily focuses on reaching in-state audiences who are actively researching travel options, will utilize such channels as paid search, paid social, programmatic, targeted eBlasts and publisher direct. Continuing through the end of October, the campaign seeks to reassure potential visitors about COVID concerns related to safety and remind potential travelers that the destination’s summer offerings are all still available in the fall. Domestic visitors to and within New Hanover County, where Wilmington is located, spent a record $658.78 million in 2019.
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Powers Brand Communications has acquired three new franchise clients: petbar, The Closet Trading Company and Nick Filet. Powers will work with franchisees of each brand on planning and executing grand openings, conducting media relations and offering local store marketing support. Dallas-based pet wash and spa petbar operates two locations with a third soon to open, and has signed five franchisees who are set to open 15 locations within the year. With four stores throughout California, The Closet Trading Company, which sells used clothing, shoes and accessories for women, recently launched as a franchise concept and is preparing to open its first franchise in Florida this November. Nick File, a fast-casual restaurant founded in 2018, is opening its first franchise later this year and the company is currently seeking other prospective owners.
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TransMedia Group has been engaged to manage all public relations activities for the South Florida affiliate of RSVP Advertising, which bills itself as the “Original Luxury Direct Mail Agency.” TransMedia Group plans to schedule radio and television appearances and print interviews for RSVP of South Florida owner and operator Mitch Ziffer. It will also assist with social media content and graphic creation for RSVP’s luxury card packs, which promote brands to homeowners in need of their services. “We’re confident TransMedia Group will be showing media how RSVP has helped so many businesses to reach the right people with the right message,” said Ziffer.
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
