French|West|Vaughan works with Wilmington and Beaches CVB on “Fall is the New Summer,” a campaign promoting fall travel to the North Carolina resort area. FWV’s work for the client includes earned media outreach, social media and blog content development. The effort, which primarily focuses on reaching in-state audiences who are actively researching travel options, will utilize such channels as paid search, paid social, programmatic, targeted eBlasts and publisher direct. Continuing through the end of October, the campaign seeks to reassure potential visitors about COVID concerns related to safety and remind potential travelers that the destination’s summer offerings are all still available in the fall. Domestic visitors to and within New Hanover County, where Wilmington is located, spent a record $658.78 million in 2019.
Powers Brand Communications has acquired three new franchise clients: petbar, The Closet Trading Company and Nick Filet. Powers will work with franchisees of each brand on planning and executing grand openings, conducting media relations and offering local store marketing support. Dallas-based pet wash and spa petbar operates two locations with a third soon to open, and has signed five franchisees who are set to open 15 locations within the year. With four stores throughout California, The Closet Trading Company, which sells used clothing, shoes and accessories for women, recently launched as a franchise concept and is preparing to open its first franchise in Florida this November. Nick File, a fast-casual restaurant founded in 2018, is opening its first franchise later this year and the company is currently seeking other prospective owners.
TransMedia Group has been engaged to manage all public relations activities for the South Florida affiliate of RSVP Advertising, which bills itself as the “Original Luxury Direct Mail Agency.” TransMedia Group plans to schedule radio and television appearances and print interviews for RSVP of South Florida owner and operator Mitch Ziffer. It will also assist with social media content and graphic creation for RSVP’s luxury card packs, which promote brands to homeowners in need of their services. “We’re confident TransMedia Group will be showing media how RSVP has helped so many businesses to reach the right people with the right message,” said Ziffer.