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French|West|Vaughan works with Wilmington and Beaches CVB on “Fall is the New Summer,” a campaign promoting fall travel to the North Carolina resort area. FWV’s work for the client includes earned media outreach, social media and blog content development. The effort, which primarily focuses on reaching in-state audiences who are actively researching travel options, will utilize such channels as paid search, paid social, programmatic, targeted eBlasts and publisher direct. Continuing through the end of October, the campaign seeks to reassure potential visitors about COVID concerns related to safety and remind potential travelers that the destination’s summer offerings are all still available in the fall. Domestic visitors to and within New Hanover County, where Wilmington is located, spent a record $658.78 million in 2019.
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Powers Brand Communications has acquired three new franchise clients: petbar, The Closet Trading Company and Nick Filet. Powers will work with franchisees of each brand on planning and executing grand openings, conducting media relations and offering local store marketing support. Dallas-based pet wash and spa petbar operates two locations with a third soon to open, and has signed five franchisees who are set to open 15 locations within the year. With four stores throughout California, The Closet Trading Company, which sells used clothing, shoes and accessories for women, recently launched as a franchise concept and is preparing to open its first franchise in Florida this November. Nick File, a fast-casual restaurant founded in 2018, is opening its first franchise later this year and the company is currently seeking other prospective owners.
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TransMedia Group has been engaged to manage all public relations activities for the South Florida affiliate of RSVP Advertising, which bills itself as the “Original Luxury Direct Mail Agency.” TransMedia Group plans to schedule radio and television appearances and print interviews for RSVP of South Florida owner and operator Mitch Ziffer. It will also assist with social media content and graphic creation for RSVP’s luxury card packs, which promote brands to homeowners in need of their services. “We’re confident TransMedia Group will be showing media how RSVP has helped so many businesses to reach the right people with the right message,” said Ziffer.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
