Stephanie Smirnov, a consumer branding and corporate communications pro, has signed on at Lippe Taylor as chief engagement officer.
She joins the New York firm from Scholastic Inc, where Smirnov was executive VP & head of global corporate communications in charge of earned/social media, marketing, events, and crisis management. She was in charge of Scholastic’s 100th-anniversary celebrations.
Earlier, Smirnov was managing director at Edelman, handling Unilever, Church & Dwight, Chobani and Priceline; and US CEO at DeVries Public Relations, responsible for its Procter & Gamble products.
Smirnov also was an in-house communicator at L’Oreal USA and Donna Karan Beauty Co.
At Lippe Taylor, Smirnov reports to CEO Paul Dyer. She takes over from Tracy Naden, who will assume a new role at the firm.