FleishmanHillard has agreed to represent OCP Group, phosphate fertilizer giant that is 94 percent owned by the Government of Morocco, as it seeks to fend off countervailing duties imposed by the US Commerce Department.
Tampa’s Mosaic Co. filed a petition with the Commerce Dept. in June claiming that OCP’s exports to the US are unfairly subsidized by Morocco, putting the future of its mines and production facilities and jobs of 3,500 workers in Florida and Louisiana at risk.
In its “letter of agreement” with OCP, FH spells out a two-phase communications program beginning Oct. 6 related to countervailing duties litigation and investigations.
The one-month Phase 1 planning and preparation stage, which has a budget cap of $100K, covers information gathering, traditional/US social media analysis, stakeholder identification/recommendations, information analysis (e.g., messaging that best communicates OCP’s positions/objectives), materials customization and digital planning.
The Phase 2 activation and engagement push is expected to last for five months and a budget of no more than $250K.
It includes external outreach, earned media, stakeholder/grassroots/grasstops engagement, microsite development, online grassroots, on-the-ground high-touch grasstops (e.g., recruit and mobilize knowledgeable local and national professionals who can connect with, inform and update media, bipartisan policymakers, legislators, leaders and government agency officials) and paid digital amplification.
FH senior VPs Anthony Zagora and Bailey Witt work the OCP account with VP Tayler Tchoukaleff and Spencer Girouard.
Omnicom owns FH.
Cornerstone Government Affairs also is working for OCP under a $300K one-year contract that went into effect Oct. 1.