The Diversity Marketing Consortium, which works to help offset systemic racial and gender-based inequity for underrepresented business founders, has brought on several new members.

Peppercomm, Clarity, Praytell and Racepoint Global have all signed on to support the organization, which was formed in July 2020 by SourceCode Communications, Cheer Partners, influencer agency Social Studies and Superbolt.

DMC is partnering with Harlem Capital, an early-stage venture capital firm focused on investing in minority and women founders in the United States, to provide $3 million in pro bono marketing services over the course of two years.

Companies in the program, which include those in Harlem Capital’s portfolio, will work with the DMC for a minimum of three months, after which another group of founders will participate in the program.

The first group of participants includes relationship intelligence CRM 4Degrees, perk management software Compt, commercial kitchen automation company Dexai Robotics, cardiac telehealth company Moving Analytics and pet wellness company Wagmo.

“We started the Diversity Marketing Consortium with our industry peers to work toward tangible and meaningful change when it comes to the inequities these founders face,” said Greg Mondshein, founder of the Diversity Marketing Consortium and managing partner of SourceCode. “With these new partners, we’ll be able to expand to serve more founders and we’re excited to see what the future holds.”

Startups that wish to apply for the program can do so through Harlem Capital’s pitch competition on Oct. 22, or by visiting the DMC’s website.