PRSA will host fundraising concert to benefit the organization’s endowment of its Multicultural Scholarship on Oct. 27 at 7 p.m. ET. The free online event will feature musical performances from Grammy-nominated jazz vocalist Barbara Morrison and Everette, the contemporary country duo of Brent Rupard and Anthony Olympia. The PRSA Board of Directors, in partnership with the Diversity & Inclusion Committee, approved the establishment of the endowment to ensure scholarship funding for students from underrepresented backgrounds pursuing degrees in public relations or communications. The endowment is nearly halfway to its $50,000 goal, and all proceeds from the concert will go toward empowering rising talent. To watch the concert on Oct. 27, click here. For more information on the PRSA Multicultural Scholarship or to make a donation, please visit the scholarship page.


Matter Communications is presenting a webinar that will examine how the healthcare market has been changed by the pandemic, social movements and volatile political environment of this year. Presented with the Healthcare and IT Marketing Community, “The Permanent Pivot: How Lessons from 2020 Impact Marketing Planning for 2021 and Beyond” will be streamed live from Matter’s in-house video production studio on Oct. 22 from noon to 1 p.m. ET. Matter Health vice president Ryan Lilly and director Paul Berthiaume will share key takeaways from this year, and participants will hear firsthand examples and commentary from guest speakers representing Matter Health’s client base and HITMC’s broader community. Topics to be covered include how the postponement of in-person conferences and trade shows has forced brands to re-think their marketing strategy, how the social media landscape has been changed and the impact of this year on the subject matter and tone of content programs. For more information, or to sign up, click here.


New York-based, women-owned small businesses Arch Street Communications and Karp Strategies will hold a live webinar on Oct. 30 that will present what they are calling a Virtual Toolkit, a platform that aims to help start and restart public sector projects essential to economic recovery from COVID-19. The webinar, led by ASC chief executive officer Nora Madonick and KStrat CEO Rebecca Karp, will share the product with attendees and do some real-time public engagement problem solving. The Virtual Toolkit offers a single resource for facilitating equitable, inclusive and comprehensive engagement, bringing together over 70 virtual resources in seven categories, along with best practices, product reviews and sample scenarios. “COVID-19 and social distancing have upended just about everything we do every day for our clients,” said Madonick. “Agencies pivoted with the tools they had and now seek better, more inclusive tools and approaches to engage stakeholders and the public over the long term.” For more information, click here.