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Madrid-based LLYC is forging an alliance with Brandwatch, a digital consumer intelligence suite. LLYC will provide its perspective on Brandwatch's solutions and assist in developing its range of services. The two organizations will also implement joint lines of action regarding Big Data, with a focus on improving decision-making for their clients in communications, public affairs and marketing. Brandwatch will also power LLYC's REPLab initiative, a project that brings together 100 research groups from universities across Europe. “This new alliance marks a very positive milestone for LLYC and an important advance in our Data Driven consulting capabilities,” said LLYC founding partner and chairman Jose Antonio Llorente. “With Brandwatch, we can meet our clients’ new needs, reinforcing not only our well-established communications and public affairs expertise, but also our analytical vision based on the interpretation of the data set that digital ecosystems offer us.”
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| Suzanne Rosnowski |
Relevance International, which specializes in the real estate, hospitality, corporate and luxury goods sectors, has launched the Purpose Method, which aims to ensure that brands’ unique values are embedded in their cause-related partnerships and initiatives. The Purpose Method begins with the proprietary Purpose Finder, a tool developed by agency CEO and founder Suzanne Rosnowski, that leverages artificial intelligence to deduce the best cause to partner with for an impactful brand alliance. The second phase involves a team of CSR strategists who impart experience and creativity to develop unique programs, creating ways to embed purpose work in the business. “Now more than ever brands are reassessing their business’ alignment with their personal core values” said Rosnowski. “Companies willing to go deeper into brand evolution will come out ahead as it makes for better workplace satisfaction, enhances customer loyalty and improves lives.”
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Cision has launched a platform intended to help brands easily find the media profiles of the journalists and social influencers most relevant to them. Cision says that its new Cision aConnect will leverage the company’s database of 1.4 millilon jouralists, outlets and opportunities as well as over 1 billion social influencers to enable users to form and monitor stronger relationships with the media. Media profiles will include such information as latest social media activity, recently published articles and article reach. It will also allow brands to monitor the performance of their media relationships through such statistic as email opens, and unsubscribes.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
Weber Shandwick U.S. president Michael Wehman joins The LAGRANT Foundation board of directors... Financial Profiles, a strategic communications firm that provides companies with IR, PR. transactions and crisis communications, introduces ValueView360... Babbit Bodner, an Atlanta-based agency, is expanding to New York City.
